Okinawa to expand dealer network to 500 in FY2021

The company is targeting to cross 500 dealerships by the end FY2020-21.

Autocar Professional BureauBy Autocar Professional Bureau calendar 20 Jul 2020 Views icon8547 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Okinawa to expand dealer network to 500 in FY2021

Gurgaon-based electric two-wheeler OEM Okinawa Autotech has announced plans to expand its dealer network from the current 350-plus to over 500 by end-FY2021. The company also plans to target sub-dealers apart from the primary dealers while expanding its footprints.

Okinawa says while Covid-19 has forced a slowdown across the industries, it is planning to accelerate marketing activities and strengthen its dealership network. The OEM says it has also announced a hike in dealership margins from 8 to 11 percent, to support the partners amidst the unprecedented Covid-19 spread.

As part of its expansion plan the company is primarily targeting cities in the states of Bihar, Maharashtra, Assam and eastern region.

Jeetender Sharma, MD and founder, Okinawa: “There is no doubt that it will take a little time for the market to pick up. While the things gradually return to normalcy, we plan to grow ourselves across the country to serve the customers better. As the Covid-19 curve flatens, there will be a demand for private vehicles. Given the fact that electric vehicles are economically more viable in the longer run, people would want to opt for it. We are spreading our wings to provide our customers across the cities with easy availability of the products and services.”

Okinawa says its dealership network have been operating with limited staff and in accordance with the advisory issued by the brand. With about 30 percent of the dealerships operational, the brand delivered over 1,000 vehicles within a span of 30 days post the company resumed their services abiding the government rules. The aggressive expansion plan of the company follows the rising demand of electric vehicles among customers.

To attract dealers, Okinawa says it has simplified the application process and has taken the entire procedure online to maintain safety procedures. Simultaneously, it is adopting digital marketing to spread the word among the dealers.

Also read: Okinawa tops in high-speed electric scooter sales in India

Okinawa Autotech restarts operations, reschedules maiden e-motorcycle launch

RELATED ARTICLES
JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year

auther Autocar Professional Bureau calendar11 Jul 2025

The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...

Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws

auther Autocar Professional Bureau calendar05 Jul 2025

The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...

VinFast’s second plant in Vietnam goes on stream ahead of India factory

auther Autocar Professional Bureau calendar30 Jun 2025

Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...