Thomas Schemera to head Hyundai's new high-performance, motorsport division

Former vice-president of the BMW Group to be appointed as the executive vice-president of Hyundai Motor's new division.

By Autocar Professional Bureau

01 Mar 2018

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Thomas Schemera is the Executive Vice President to oversee strategy, product planning, sales and marketing for the High Performance Vehicle and Motorsport Division

Hyundai Motor has appointed Thomas Schemera to lead its new High-Performance Vehicle and Motorsport Division. The 55-year-old German has been appointed as the executive vice-president, a position which is effective from March.

The High-Performance Vehicle & Motorsport Division will streamline Hyundai’s strategy, product planning, sales and marketing capabilities for high-performance vehicle operations to maximise synergy between headquarters and the company’s motorsport arm Hyundai Motorsport GmbH, to further develop the high-performance vehicle business.

Last year, the company launched the high-performance N line-up with the i30 N model, followed by the Veloster N’s world premiere at the North American International Auto Show in Detroit earlier this year.

Schemera was the former vice-president of Sales & Dealer Development in the mainland and Greater China region for the BMW Group. Hyundai's strategy is to boost synergy between the new division and the Albert Biermann-led high-performance vehicle development at Hyundai Motor Group.