Royal Enfield opens its first retail showroom in Japan

Midsize motorcycle major enters iconic APAC market with five models.

Autocar Professional BureauBy Autocar Professional Bureau calendar 29 Jan 2021 Views icon6873 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Royal Enfield opens its first retail showroom in Japan

Midsize motorcycle major Royal Enfield today inaugurated its first standalone, flagship store in Tokyo, commencing its operations in Japan. Located in Suginami-Tokyo, the store will have the complete suite of Royal Enfield motorcycles, apparel and accessories, in addition to spares and service.

This strategic move is in line with Royal Enfield’s focused international thrust of leading and expanding the global midsized motorcycle segment (250-750cc). 

Speaking at the digital launch of the store, Vinod K Dasari, CEO, Royal Enfield said, “At the heart of everything we do, lies the fundamental experience of life that is authentic and real, and with that ideology we have not just pioneered and led, but also expanded the midsize segment in India and across the world. We see a clear opportunity to be able to do the same in Japan as well, with a huge commuter base seeking out real adventures and experiences, looking to upgrade to a motorcycle that enables them to kick-start the active lifelong pursuit of exploration, and at the same time is accessible and practical enough for daily riding conditions. Japan has an evolved motorcycling ecosystem and a matured riding culture. Not just our motorcycles, but our complete range of purpose-built apparel and accessories will also cater to the riding enthusiasts in the country. ” 

Commenting about plans for the market, Vimal Sumbly, Royal Enfield’s Head of Business - APAC markets, commented: “Royal Enfield has become a very important player in the global midsize motorcycle market by re-inventing this space with motorcycles that are evocative, engaging and great fun to ride. We are delighted to be formally entering Japan, which happens to be one of the key motorcycling destinations for avid motorcyclists around the world. Together with our distributor, PCI Co. Ltd., we are going to build a bigger, more exciting motorcycle community in Japan.”

Five thumpers for Japanese market
The company will retail five models powered by single-cylinder and twin cylinder engines. These comprise the standard street model, the Bullet 500; the retro street model, the Classic 500; the versatile adventure tourer, the Himalayan (411cc), the quintessential modern-classic roadster, the Interceptor 650, and the cafe racer, the Continental GT 650

 

RELATED ARTICLES
Volvo Cars signs recycled steel supply pact with SSAB

auther Autocar Professional Bureau calendar13 Jun 2025

The recycled steel will be used in selected components of the forthcoming, fully electric EX60 SUV, as well as other car...

Schaeffler and NVIDIA ink technology collaboration to advance digital manufacturing

auther Autocar Professional Bureau calendar13 Jun 2025

Using NVIDIA Omniverse, Schaeffler is expanding its production elements, which will be integrated and simulated as digit...

BMW Group to industrialise Virtual Factory, slash production planning costs

auther Autocar Professional Bureau calendar12 Jun 2025

What once required several weeks of real-world modifications and testing can now be precisely simulated in the BMW Group...