Ola Electric displays S1 scooters at EICMA, to enter European market in Q1

Indian EV maker uses global platform to announce plans for entry into Europe in the first quarter of 2023. Will explore entry into LATAM and ASEAN in the next phase of its international expansion.

Autocar Pro News Desk By Autocar Pro News Desk calendar 09 Nov 2022 Views icon5230 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Ola Electric has showcased its S1 scooters on the global platform of EICMA 2022 in Milan. Importantly, it has announced plans to enter key European markets in the first quarter of 2023. The company is in talks with a number of local partners for a seamless retail and service network across key European countries. Ola will explore market entry into LATAM and ASEAN countries in the next phase of its international market expansion.

Bhavish Aggarwal, founder and CEO, Ola said, “Ola is committed to creating the EV paradigm for the rest of the world and making India the global epicentre for EVs. EICMA is our very first showcase in Europe and we are extremely proud to present our S1 scooters for customers in this market. We are confident that with our world-class EV products, we will grow the EV scooter market in Europe exponentially the way we have in India.”

Ola, which has recorded 60% month-on-month growth in October over its September 2022 performance in India, is targeting strong sales in the ongoing fiscal.

The EV maker also recently launched the new S1 Air at Rs 84,999, taking the EV fight into the mass-market ICE segment. Powered by a 2.5KWh battery pack and a 4.5KW hub motor, the S1 Air is built on the S1 platform with a re-engineered powertrain and battery pack. Bookings for the latest entrant into Ola S1 family will begin in February 2023, while the deliveries are scheduled to begin in April 2023.

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