Ather Energy Becomes Fourth Indian EV Maker to Surpass 700,000 Sales

Bengaluru-based Ather Energy has become the latest Indian electric vehicle manufacturer to achieve cumulative retail sales (customer deliveries) of 700,000 units. As per the latest data available on the Vahan portal, the smart electric scooter OEM has clocked sales of 704,447 units from CY2018 till June 25, 2026.

This makes Ather Energy the fourth electric vehicle OEM, as well as e-2W maker, to achieve this milestone after Ola Electric, TVS Motor Co and Bajaj Auto. Ola, which hit the 700,000 milestone in August 2024, went on to become the first e-2W OEM to surpass one million sales in March this year.

Current e-2W market leader TVS Motor Co, which crossed the 700,000 mark in September 2025, was the second Indian OEM to register 10 lakh retails in early June 2026, news of which was again broken by Autocar Professional. Bajaj Auto, currently ranked second in the e-2W OEM hierarchy, surpassed 700,000 sales in May this year.

As the data table below reveals, Ather Energy’s upward growth trajectory has come about in the past four years, with sales accelerating in the past year and a half. Between January 1, 2025 and April 22, 2026, this e-2W startup delivered 378,773 e-scooters to its customers. This effectively means that 54% of Ather’s total sales since CY2018 have come in the past 18 months, reflecting the rapid pace of demand for Ather EVs, particularly the flagship model, the Rizta family e-scooter.

With 163,788 e-scooters delivered between January 1 and June 25, Ather Energy has already clocked 76% of its record sales of 214,985 units in CY2025. Expect it to hit a record 325,000 units this year.

While sales in the first four years from CY2018 to CY2021 were minimal, and included the two-year impact of the Covid-19 pandemic, demand rose from CY2022 when Ather sold 54,769 units and accounted for an 8% share of the e-2W industry sales of 156,329 units.

In CY2023, when its retails crossed the 100,000-unit mark for the first time, Ather’s sales (111,812 units, up 104%) market share jumped to 12%. In CY2024, the EV maker clocked 136,513 units and an 11% share of the 1.21 million e-2Ws sold in India. In CY2025, Ather scaled a new high for annual sales – 214,985 units with 57% growth – which gave it a 16% share of the record 1.34 million e-2Ws sold in India last year.

The EV startup is maintaining the same rich vein of growth in CY2026. Between January 1 and June 25, as per Vahan, 163,788 Ather scooters have been delivered to customers. This gives the EV OEM a 17.53% share of the 934,141 electric 2Ws comprising scooters, bikes and mopeds sold in India to date this year.

In March 2026, Ather clocked its highest monthly sales – 36,362 units – which was also the first time it crossed the 30,000 mark and had a 19% share of India 2W Inc’s best-ever monthly sales of over 190,000 units. In fact, in the past nine months – October 2025 and June 2026 (1-25) – the manufacturer of the Rizta, 450S, 450X and 450 Apex has crossed the 20,000-unit monthly sales mark eight times.

In the year to date, Ather Energy has already clocked 76% of its record CY2025 sales (214,985 units). Given the same momentum over the next six months, expect it to hit a record 325,000 units in CY2026.

Ather’s EV journey, which began with the 450 (left), has accelerated after it launched the Rizta family scooter (right) in April 2024. The Rizta currently commands between 70-75% of monthly wholesales.

Rizta: Ather’s Growth Accelerator

The Rizta family e-scooter and Ather’s flagship model has been the growth accelerator for the startup since its launch in April 2024. This model, which currently accounts for nearly 75% of monthly sales, has marked a strategic product shift for Ather and given its sales a massive boost.

A case in point is that the Rizta’s wholesales crossed the 300,000 mark just 25 months after launch.

Designed and developed with a focus on practicality – and also to take on the competition in the form of the TVS iQube, Bajaj Chetak and Hero Vida – the Rizta has an IDC range of 159km per charge. Its highlights include the largest two-wheeler seat in India, ample storage space and a host of user-friendly features.

What has also drawn buyers to Ather products is its BaaS business model, which has enabled a reduction in the upfront price of the Rizta S, which has a starting price of Rs 117,500 (ex-showroom, Bengaluru), to Rs 76,000, making the premium family scooter far more affordable.

Ather’s new EL scalable and cost-effective chassis platform will spawn a varied model range, including a family scooter, a maxi-scooter and even a sporty performance scooter.

New EL Platform for E-scooters, Factory 3.0 Coming Up in Maharashtra

Now, Ather Energy is gearing up for even speedier growth and is banking on its new EL platform and expanded manufacturing capacity through a new plant. The EL architecture is engineered to accommodate a wide range of specifications, including both LFP and NMC battery chemistries with capacities from 2.2 kWh to 5 kWh, as well as two distinct wheel sizes (12-inch and 14-inch). It can help spawn a diverse range of scooters, from commuter and family to high-performance models, offering various battery sizes, wheel dimensions and dashboard designs. With EL, Ather plans to target the mass-market segment of Rs 100,000 to Rs 125,000, which comprises the largest chunk of the e-2W category.

Ather also has an eye on the nascent electric motorcycle market. This EV startup, which is now firmly No. 3 in e-scooters after TVS and Bajaj Auto, has outlined a strategic future growth programme that includes e-motorcycles. Along with the EL e-scooter platform, work is underway on the Zenith platform, which will spawn electric 2Ws that target the 125-300cc motorcycle segments.

On the manufacturing front, Ather, with its current monthly capacity of 35,000 units at its two plants in Hosur, Tamil Nadu, has been achieving between 90-95% utilisation. Its upcoming Factory 3.0, or third plant (1 million units per annum), in Chhatrapati Sambhaji Nagar, Maharashtra, will augment capacity to 1.42 million units. The first phase of this upcoming high-tech facility, with a capacity of 42,000 units per month, is slated to become operational by March 2027 and will help scale up the EL platform.

Will Ather Energy, at some stage in the future, go on to challenge market leaders TVS Motor and Bajaj Auto? That remains to be seen but, with sustained and strong demand for its products, particularly the Rizta, a fast-growing sales network, expanding reach into Tier 2 and Tier 3 markets, an all-new e-scooter platform and substantially enhanced manufacturing capacity in Maharashtra, which continues to be the No. 1 state in India for e-2W sales, Ather Energy is taking the battle into the top two legacy players’ camps.