Hyundai Mobis’ future growth to ride on software-driven integrated platforms

Hyundai Mobis has unveiled its ‘New Mobis’ vision at CES 2023, declaring a leap forward as a mobility company that provides an integrated platform centered on software.

Using the platform of the world’s most influential technology event, being held in Las Vegas, Hyundai Mobis also redefined the essence of its brand name as ‘Mobility Beyond Integrated Solution' to emphasise the crux of its future strategy. This essentially is the innovation of the user experience and the provision of integrated solutions optimised for customer needs.

As per the Korean company’s future growth objectives, Hyundai Mobis’ long-term goal and key strategy for New Mobis is to become a Mobility Platform Provider that offers integrated solutions by combining core technologies in electrification, autonomous driving, and connectivity.

L-R: Jeffrey Helner, team leader, Mobis Technical Center of North America, Cheon Jae-seung, head of FTCI (Future Technology Convergence Institute) and Hyundai Mobis President Cho Sung-hwan at CES 2023 with the M.VISION TO, a new future mobility concept vehicle

This future growth strategy has been showcased in ‘M.VISION TO’, the future PBV (Purpose Built Vehicle) concept model unveiled by Hyundai Mobis at this year’s CES. This is an electrification-based autonomous vehicle with an integrated solution of combining its drive module battery system to pillar modules centered on e-corner system, autonomous driving sensor and communication lighting.

M.VISION TO is a mobility solution which offers scalable shapes and sizes to meet different purposes. It also extends freedom of movement including crab driving and zero-turn with a 90- degree rotating wheel. Through these competitive points, it supports a wide range of user-specific applications from driving in narrow downtown street or transporting cargo.

Cheon Jae-seung, head of FTCI (Future Technology Convergence Institute), emphasised software and semiconductors as the core competitiveness of integrated solutions.“Reliable software and semiconductor technologies are the key to the future mobility solutions that we provide,”he said.

At CES, Hyundai Mobis also announced plans to develop an integrated autonomous driving controller scaling up to Level 3 utilising Snapdragon Ride Platforms by Qualcomm Technologies. Hyundai Mobis has been developing independent autonomous driving software platform for both global and local automakers.

Hyundai Mobis is to develop a software platform, where the autonomous driving controller is the key component for implementing all levels including Level 3 or higher autonomous driving. The company expects its development completion in the first half of 2023 along with increased orders from global automakers for autonomous driving and ADAS (Advanced Driver Assistance Systems).

The company is also strengthening close cooperative relationships with various partners in order to secure new technologies for future mobility. Recently, Hyundai Mobis teamed up with Ottopia, an Israeli start-up, to develop a remote support solution for self-driving, targeting the fully autonomous driving market of Level 4 or higher.