Hero MotoCorp’s CoLabs platform invites entries to reimagine retail experience

by Autocar Pro News Desk , 15 Jun 2021


Hero MotoCorp has announced a new initiative under its Hero CoLabs platform christened ‘eXPerience Challenge’, which will focus on creating a new retail experience for Hero MotoCorp customers. The OEM says the challenge will provide a platform for architects, interior designers and enthusiasts to translate their vision into reality and showcase their technical skills, creativity, and designing ability.

Aligned with Hero MotoCorp’s vision to ‘Be the Future of Mobility', the challenge aims to curate a new retail approach in the company’s business operations in India and globally. As part of the challenge, participants will be required to showcase their vision for a next-gen sales and aftersales customer experience, catering to the new innovative and exciting products and mobility solutions. The new retail experience will co-exist with the current sales network of the company.

The challenge is divided into two stages – in stage 1, participants will be required to submit a 4-minute video and a presentation of 3D renders of the interiors and exteriors of the new-age retail outlet along with the customer journey and also a suggest naming nomenclature. 

In stage 2, the shortlisted candidates will present their solution to the senior management of Hero MotoCorp. Candidates can participate in the challenge individually or in a team of two to three and should focus on practicality and ease of implementation.

Malo Le Masson, head of Strategy, Hero MotoCorp said, “In a short span on one year, Hero CoLabs has quickly evolved into a go-to crowdsourcing platform and has witnessed participation from a diverse demographic. It is exciting to see such a large number of like-minded enthusiasts on a single platform, collaborating and creating, brought together by their passion for brand Hero. The eXPerience Challenge further expands the horizon of Hero CoLabs, engaging a new participant group and allowing the talented minds to showcase their skills and creativity. We look forward to some great entries!”

The winner for the challenge will receive the Hero XPulse 200; first runners-up will receive Hero Glamour and the second runners-up will get the Hero Passion Pro. Additionally, all winners will get vouchers worth Rs 10,000. The company has announced separate winners for India and Colombia.

For participation, interested individuals/ groups can click here to register, the last date of registration is June 27, 2021.