Recent Articles Published by Ketan Thakkar
Tata Motors PV Unit Plans 30 Product Updates By FY30 - 7 New Launches, 23 Refreshes

By Kiran Murali and Ketan Thakkar calendar09 Jun 2025

The new nameplates include one under Sierra, two under the Avinya range, two ICE and two EV products.

Hyundai Plans India-Specific 1.2L Turbo Engine for Compact & Hybrid Models

autherKetan Thakkar calendar08 Jun 2025

Hyundai's upcoming 1.2-litre TGDi engine will power future hybrids and compact models, signaling a strategic shift tow...

Hyundai India's 26 product launch onslaught by 2030 decoded

By Ketan Thakkar  calendar08 Jun 2025

With its market position under pressure and rivals racing ahead, Hyundai is launching its most aggressive product stra...

Tata’s Harrier EV: A Premium Electric Pivot with Software-First Thinking

By Ketan Thakkar, Prerna Lidhoo and Darshan Nakhwa calendar07 Jun 2025

Tata Motors has a lot riding on the newly launched Harrier EV, coming as it does on a fresh, EV-oriented software pla...

'We are committed to ICE, diversifying into EVs and powertrain-agnostic domains': SPRL's Krishnakumar Srinivasan

By Ketan Thakkar calendar06 Jun 2025

With a robust strategy of maintaining leadership in its core business while strengthening its EV and hybrid portfolio,...

“I’d Rather Fail Gloriously”: Inside Classic Legends’ Bold Second Attempt

By Darshan Nakhwa and Ketan Thakkar calendar06 Jun 2025

Co-founder Anupam Thareja on rebooting product strategy, entering global markets, and why one great motorcycle could d...

Classic Legends to Launch 4 New Models, Expand Into 7 Global Markets in FY26

By Darshan Nakhwa and Ketan Thakkar calendar04 Jun 2025

Despite global challenges, the company remains committed to enhancing its lineup of Jawa, Yezdi, and BSA motorcycles w...

Tata to Launch Avinya EV Brand in 2027, Begins Shift to Radical Design and Gen 3 Architecture

By Sergius Barreto and Ketan Thakkar calendar03 Jun 2025

The Avinya range is expected to be based on the company’s Gen 3 EV skateboard platform, enabling flat floors, high str...

VinFast India Deputy CEO Ashwin Patil Moves to Advisory Role

autherKetan Thakkar calendar02 Jun 2025

Patil steps down from executive position; continues in strategic capacity as company advances India rollout.

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PURE EV: Going Against 'Scale Fast, Fail Fast' Culture

By Darshan Nakhwa & Ketan Thakkar calendar02 Jun 2025

In a market littered with the wreckage of cash-burning EV startups, PURE EV bets on financial discipline and engineeri...