FTAs to Boost Demand, Not Slash Prices: Mercedes-Benz India’s Santosh Iyer

By Kiran Murali and Ketan Thakkar 13 Jun 2025

Iyer pointed out that 95% of Mercedes-Benz cars sold in India are locally produced and attract duties of only 15–16%, ...

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Pawan Goenka: From Rural Madhya Pradesh To India's Space Corridors

By Prerna Lidhoo & Ketan Thakkar 13 Jun 2025

The story of Pawan Goenka's life mirrors that of India's ascent—humble beginnings, bold bets, and a mission to make In...

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Need to View Lightweighting from ‘What’ to ‘How’: Anand Kulkarni of Tata Motors 

By Ketan Thakkar & Prerna Lidhoo 12 Jun 2025

Why Tata Motors’ Anand Kulkarni believes the future of lightweighting lies not in exotic materials, but in scalable, s...

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Beyond the Gram: The Economic and Environmental Payoff of Material-Optimal Design

By Shahkar Abidi & Ketan Thakkar 12 Jun 2025

Simulation pioneer leverages decades of expertise and generative AI to slash vehicle weight, accelerate development, a...

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Smart, Not Just Frugal: Tata Passenger Electric Mobility’s Anand Kulkarni on the New Age of Lightweighting in Automotive Engineering

By Prerna Lidhoo and Ketan Thakkar 12 Jun 2025

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Need to View Lightweighting: From ‘What’ to ‘How’: Anand Kulkarni of Tata Motors

By Ketan Thakkar and Prerna Lidhoo 12 Jun 2025

Why Tata Motors’ Anand Kulkarni believes the future of lightweighting lies not in exotic materials, but in scalable, s...

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As Clean Tech Adds Weight, Every Gram Counts: CV Raman – Maruti Suzuki

By Yukta Mudgal and Ketan Thakkar 12 Jun 2025

The member of the Executive Committee and the former CTO of Maruti Suzuki explained why lightweighting is now core to ...

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Inside Maruti Suzuki’s Weight-Loss Playbook: How ‘Sho Sho Kei Tan Bi’ Drives Every Gram Out

By Kiran Murali and Ketan Thakkar 12 Jun 2025

A peek into the engineering culture that helps Maruti Suzuki stay light, even as vehicles get cleaner, safer, and more...

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Bespoke G-Wagon for India: How MBRDI Designed Mercedes-Benz’s Ultra-Luxury SUV

By Kiran Murali and Ketan Thakkar 12 Jun 2025

With just 30 units, this Rs 4.3 crore G-Wagon fuses Indian-inspired design and Mercedes-Benz’s global engineering prow...

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Luxury EVs Gain Ground: 11% of High-End Car Sales in India Were Electric in 2025, Says Mercedes-Benz India MD

By Kiran Murali and Ketan Thakkar 12 Jun 2025

Mercedes-Benz India posts 76% EV sales growth as affluent buyers shift to high-end electric models like the EQS SUV, d...

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