Latest News, Features, Interviews, Analysis, Opinion, Blogs & Videos Published by Author 'Prerna Lidhoo '

Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

By Prerna Lidhoo, Ketan Thakkar & Darshan Nakhwa 09 Apr 2026

Mercedes-Benz India prioritises brand desirability and customer experience over chasing sales volumes, even as rival B...

Royal Enfield Enters EV Space With Flying Flea C6 at ₹2.79 Lakh; BaaS Option Lowers Entry to ₹1.99 Lakh

By Kiran Murali & Ketan Thakkar 09 Apr 2026

Bookings open April 10 in Bengaluru; deliveries from end-May as the company begins phased rollout.

“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

By Ketan Thakkar, Darshan Nakhwa and Prerna Lidhoo 09 Apr 2026

As rivals chase entry-level luxury buyers, Mercedes-Benz India bets on financing, brand pull, and premium positioning ...

Exclusive: TVS Motor to Set Up a New Plant; Explores Multiple New Locations

Ketan Thakkar 07 Apr 2026

The automaker is working to increase its annual two-wheeler production to about 10 million units by 2030.

BMW Overtakes Mercedes-Benz in Q1 Luxury Sales; Mercedes Retains FY26 Lead

By Kiran Murali and Ketan Thakkar 06 Apr 2026

Narrow Q1 lead underscores shifting momentum, but full-year data keeps Mercedes-Benz firmly on top

Tata Motors PV Closes in on No.2 Spot as Compact SUVs Drive Steady Gains

Ketan Thakkar 06 Apr 2026

Strong Nexon-Punch volumes, GST-led demand tailwinds and a broader SUV pipeline position the automaker to challenge fo...

Exclusive: Toyota readies India product blitz as growth shifts from alliances to own platforms

By Ketan Thakkar & Hormazd Sorabjee 04 Apr 2026

The automaker plans multiple new models, including the next-generation Innova HyCross, a C-segment SUV, updated Fortun...

INTERVIEW: AI Safety is Far More Important in Car than a Data Center AI: Lars Reger

By Mukul Yudhveer Singh and Ketan Thakkar 04 Apr 2026

NXP Semiconductors' CTO Lars Reger argues that trust, safety, and cybersecurity must precede intelligence as cars evol...

Suzuki’s EV Strategy to Expand Beyond e‑Access, Says President Kenichi Umeda

Ketan Thakkar 03 Apr 2026

The automaker looks to expand into affordable EV segments while also focusing on CNG, flex-fuel and more efficient ICE...

Suzuki Motorcycle Doubles Down on 125CC Scooter Space With New Burgman

By Kiran Murali, Ketan Thakkar & Mukul Yudhveer Singh 02 Apr 2026

Focus on affordability, mileage and urban commuting needs drives Suzuki’s renewed push in the 125cc scooter segment, w...

Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

Royal Enfield Enters EV Space With Flying Flea C6 at ₹2.79 Lakh; BaaS Option Lowers Entry to ₹1.99 Lakh

“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

Exclusive: TVS Motor to Set Up a New Plant; Explores Multiple New Locations

BMW Overtakes Mercedes-Benz in Q1 Luxury Sales; Mercedes Retains FY26 Lead

Tata Motors PV Closes in on No.2 Spot as Compact SUVs Drive Steady Gains

Exclusive: Toyota readies India product blitz as growth shifts from alliances to own platforms

INTERVIEW: AI Safety is Far More Important in Car than a Data Center AI: Lars Reger

Suzuki’s EV Strategy to Expand Beyond e‑Access, Says President Kenichi Umeda

Suzuki Motorcycle Doubles Down on 125CC Scooter Space With New Burgman

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