Recent Articles Published by Prerna Lidhoo
BMW Strengthens Luxury EV Leadership as EV Mix Rises to 26%, Sells 2,359 EVs in H12026
BMW Strengthens Luxury EV Leadership as EV Mix Rises to 26%, Sells 2,359 EVs in H12026

By Prerna Lidhoo and Mugdha Mishra calendar08 Jul 2026

BMW Group India’s EV sales jumped 78% between January-June 2026 reinforcing its position as the country's largest luxu...

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BMW Becomes India’s No.1 Luxury Carmaker In H1 2026: Vahan Data
BMW Becomes India’s No.1 Luxury Carmaker In H1 2026: Vahan Data

By Prerna Lidhoo and Mugdha Mishra calendar08 Jul 2026

BMW grows 15% in a market that expanded just 4%, while Mercedes slips 3%; EVs, long-wheelbase models and Tier-II expan...

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Delhi EV Policy: Rs 30 Lakh Price Cap Could Hurt EV Adoption, says Santosh Iyer
Delhi EV Policy: Rs 30 Lakh Price Cap Could Hurt EV Adoption, says Santosh Iyer

By Prerna Lidhoo and Ketan Thakkar calendar07 Jul 2026

Proposed Regulatory Threshold Changes Fiscal Incentives for High-End Models as Luxury Brand Argues Price-Based Limits ...

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Video: Ultraviolette Targets Operational Break-Even in 2026 With Future IPO in Sight
Video: Ultraviolette Targets Operational Break-Even in 2026 With Future IPO in Sight

autherPrerna Lidhoo calendar06 Jul 2026

Bengaluru-Based Electric Bike Maker Plans Product Expansion and European Growth Ahead of Planned IPO.

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Bajaj Auto Reports Ransomware Attack, Says Operations Safeguarded After Swift Response
Bajaj Auto Reports Ransomware Attack, Says Operations Safeguarded After Swift Response

autherPrerna Lidhoo calendar23 Jun 2026

Automaker activates external security protocols to isolate enterprise networks following a morning digital breach at i...

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Video: How MINI Is Building a Stronger India Business Through Localisation
Video: How MINI Is Building a Stronger India Business Through Localisation

autherPrerna Lidhoo calendar20 Jun 2026

BMW Group Plant Chennai's Thomas Dose on MINI India's localisation push, balancing imports with local sourcing, and ho...

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Video: How Yulu Built a Shared EV Business Around India's Gig Economy
Video: How Yulu Built a Shared EV Business Around India's Gig Economy

autherPrerna Lidhoo calendar20 Jun 2026

Yulu's co-founder reveals how the micro-mobility startup turned EBITDA positive, scaled with Bajaj Auto and Magna's ba...

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VIDEO: Could The Countryman C Expand MINI's Market Beyond Its Traditional Buyers?
VIDEO: Could The Countryman C Expand MINI's Market Beyond Its Traditional Buyers?

autherPrerna Lidhoo calendar19 Jun 2026

The new Countryman C presents an opportunity for the BMW-owned carmaker to drive its next phase of growth.

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MINI Bets on SUVs to Expand Its Addressable Market in India; the new Countryman Leads Push for 2x Growth
MINI Bets on SUVs to Expand Its Addressable Market in India; the new Countryman Leads Push for 2x Growth

autherPrerna Lidhoo calendar18 Jun 2026

After years as a niche luxury brand, MINI India is reinventing itself around the Countryman, local assembly and networ...

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Mercedes-Benz India Line-Up E20-Compliant; Higher Blends Will Need Retesting: Iyer 
Mercedes-Benz India Line-Up E20-Compliant; Higher Blends Will Need Retesting: Iyer 

By Darshan Nakhwa and Prerna Lidhoo calendar15 Jun 2026

The luxury carmaker rules out retrofits for high-concentration ethanol fuels and advocates for plug-in hybrids to lowe...

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MOST READ

POLL OF THE MONTH

Has the US-Iran war given a structural boost to EV adoption in India?

Has the US-Iran war given a structural boost to EV adoption in India?

Yes

 

74.78%

No

 

25.22%

Total Votes : 448