VIDEO: Why Commercial Vehicles Need Better Design | Mahindra's Pratap Bose Explains

Commercial vehicles are built to be a workhorse but does that mean design takes a back seat? In this conversation, Mahindra Global Design Head Pratap Bose explains why commercial vehicle design is about far more than looks. From driver comfort, ergonomics and safety to technology, software and customer feedback, he explains how design can influence truck-driver choice even in a traditionally TCO-driven industry.

Bose also reveals Mahindra’s ‘IntelliCore’ design philosophy for CVs, how design ideas move across trucks, tractors and SUVs, and why the future of commercial vehicles could be shaped as much by software, AI and connectivity as by the physical design of the vehicle. He also discusses the role of AI in the design process, future technologies such as ADAS and why understanding the people who actually use a commercial vehicle remains at the heart of good design. 

Watch the full conversation for a closer look at where commercial vehicle design is headed.