Latest News, Features, Interviews, Analysis, Opinion, Blogs & Videos Published by Author 'Prerna Lidhoo '

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Creativity Reimagined: Auto Design in the Era of Artificial Intelligence

By Prerna Lidhoo & Ketan Thakkar 17 Jul 2025

As AI accelerates design and product cycles tighten, automotive creativity is being redefined as a race against redund...

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Magnets of Disruption: How China’s Grip on Rare Earths Is Stalling India’s EV Dreams

Prerna Lidhoo 15 Jul 2025

As China tightens its grip on rare earth exports, Indian automakers risk delayed launches, disrupted festive season pr...

Why Tesla’s India Entry is More Symbol Than Substance

Prerna Lidhoo 15 Jul 2025

At ₹63 lakh, Tesla competes with Mercedes-Benz and BMW, placing it in the ultra-premium EV segment that makes up less ...

MG Says Not Immune to Rare Earth Disruption

Prerna Lidhoo 09 Jul 2025

Managing Director says Chinese connection with SAIC Motor provides no preferential access to critical materials needed...

Tata Motors: From Ice Legacy To Electric Intelligence

By Ketan Thakkar, Prerna Lidhoo & Darshan Nakhwa 03 Jul 2025

Tata Motors has a lot riding on the newly launched Harrier EV, coming as it does on a fresh, EV-oriented software plat...

Mercedes-Benz May Hike Prices Again If Forex Woes Persist: CEO Santosh Iyer

By Prerna Lidhoo and Ketan Thakkar 27 Jun 2025

Mercedes Benz India braces for currency headwinds but strong market sentiment and localisation efforts offer cushion a...

Tata Motors Bets Big on 2:2:2 EV Strategy to Drive Long-Term Growth

By Darshan Nakhwa and Prerna Lidhoo 24 Jun 2025

Tata Motors aims to reclaim EV market share and drive long-term leadership across entry, mid, and premium segments wit...

Tata Against Hybrid Incentives, May React If Market Develops

By Prerna Lidhoo and Ketan Thakkar 24 Jun 2025

State-level incentives for hybrids and evolving segment competitiveness prompt Tata Motors to consider hybrid powertra...

Hybrid Tax Benefits Are Slowing India’s EV Growth, Says Tata Motors' Shailesh Chandra

By Prerna Lidhoo and Ketan Thakkar 24 Jun 2025

Company urges policy focus on “destination” technologies like electric vehicles, to not have “extra-ordinary benefits”...

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EVs Gain Rapid Acceptance among India's Affluent Class

By Ketan Thakkar & Prerna Lidhoo 23 Jun 2025

As India’s wealthy embrace electric vehicles with speed and style, the mainstream consumer weighs every step carefully...

Creativity Reimagined: Auto Design in the Era of Artificial Intelligence

Magnets of Disruption: How China’s Grip on Rare Earths Is Stalling India’s EV Dreams

Why Tesla’s India Entry is More Symbol Than Substance

MG Says Not Immune to Rare Earth Disruption

Tata Motors: From Ice Legacy To Electric Intelligence

Mercedes-Benz May Hike Prices Again If Forex Woes Persist: CEO Santosh Iyer

Tata Motors Bets Big on 2:2:2 EV Strategy to Drive Long-Term Growth

Tata Against Hybrid Incentives, May React If Market Develops

Hybrid Tax Benefits Are Slowing India’s EV Growth, Says Tata Motors' Shailesh Chandra

EVs Gain Rapid Acceptance among India's Affluent Class

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