Tata EV Sales Jump 77% in April, Mahindra Outsells JSW Again, Maruti and JSW deliver 1,200 EVs Each

The India electric passenger vehicle (e-PV) industry, which closed FY2026 with record retail sales of 200,946 units and handsome 85% YoY growth, has carried over the same strong momentum into the first month of FY2027. April 2026 saw 17 manufacturers of zero-emission cars, SUVs and MPVs deliver 23,163 units to customers, up 73% YoY (April 2025: 13,409 units). This is the second highest monthly retails after March 2026 (23,749 units).

April 2026 retail sales of 23,163 electric cars and SUV is the second highest monthly total for the industry after March 2026 (23,749 units).

Tata Motors, the longstanding e-PV market leader, posted retail sales of 8,506 units in April 2026, up 77% YoY (April 2025: 4,816 units), which gives it a market share of 37% for last month, up from 36% a year ago. This is Tata Motors second highest monthly e-PV sales after March 2026 (8,684 units). While the Harrier EV has helped revive demand, the Nexon EV, Tiago EV and Punch EV continue to have their share of buyers. The Curvv coupe-SUV, however, is yet to achieve proper sales traction for Tata Motors, whose EV portfolio also has the Tigor (XPres-T). The company, which clocked record retails of 79,271 EVs in FY2026, has seen its e-PV market share drop to 40% in FY2026 from 53% in FY2025. That’s mainly due to the rapid advance of JSW MG Motor India and Mahindra & Mahindra, even as three new players – Maruti Suzuki India, Vinfast and Tesla – entered this segment last fiscal.

The big news from April 2026 is Mahindra & Mahindra, which has been a consistent No. 3, outselling JSW MG Motor India for the second month in a row. April saw M&M achieve customer deliveries of 5,394 electric SUVs, up 63% on the year-ago sales (April 2025: 3,301 units), which gives it a market share of 24 percent. In March 2026, M&M (5,651 units) had sold more EVs than JSW MG Motor (5,550 units) for the first time in a single month. While the two new Born Electric SUVs – BE 6 and XEV 9e – launched in early 2025 have been the instruments of the rapid growth, the November 2025 launch of the XEV 9S, M&M’s first three-row, born-electric SUV gave it added firepower in the segment. The XEV 9S, which has battery options spanning 59 kWh, 70 kWh and 79 kWh, slots above the stylish XEV 9e and the radical BE 6 SUVs, both of which are two-row EVs.

JSW MG Motor India, now ranked the No. 3 e-PV OEM, sold 4,978 units last month, up 32% YoY (April 2025: 3,776 units). This gives it a 22% e-PV market share with the game-changing Windsor EV and the BaaS option being the growth accelerator. JS MG Motor’s portfolio also includes the M9 MPV, Cyberster roadster, ZS EV and Comet EV.

Vinfast India, the local arm of Vietnamese EV major Vinfast, is ranked fourth amongst the 17 e-PV OEMs with 1,231 units which give it a 5% e-PV share. This is the first time that the company has crossed 1,000-units in a month since it began deliveries of the locally assembled VF6 and VF7 e-SUVs in October 2025, followed more recently by the VF MPV7 which is claimed to deliver 517km range on a full charge. Between October 2025 and April 2026, Vinfast India has clocked total sales of over 3,500 EVs.

Maruti Suzuki India too has surpassed deliveries of 1,000 units for the first time in a month. The company sold 1,222 e-Vitara SUVs in April which gives it a market share of 5 percent. It is understood that due to production constraints, the company has allocated between 2,000-2,500 units for the domestic with far more for exports. In fact, the e-Vitara (25,549 units) was the fifth most-exported SUV in FY2026 after the Maruti Fronx (90,186 units), Jimny (72,209 units), Nissan Magnite (56,704 units) and the Toyota Hyryder (38,854 units).

Sixth-ranked Hyundai Motor India, which is experiencing the heat of the intense competition in the e-SUV market, sold 512 EVs, down 31% YoY (April 2025: 747 units). The company, whose e-PV share is down to 2% from 6% a year ago, continues to see tepid demand for its main product – the Creta EV – and the Ioniq 5.

BYD India, the local division of China’s BYD, sold 467 units, up 17% YoY (April 2025: 398 units). From May 1, the company will increase prices across its EV portfolio by Rs 50,000 to Rs 100,000 covering the Atto 3 SUV, e-Max 7 MPV, Seal sedan and Sealion 7 SUV. Current ex-showroom prices start from Rs 24.99 lakh for the entry level Atto 3 through to Rs 54.90 lakh for the top-spec Sealion 7.

Up next is Kia India with 341 units, up 903% on a low year-ago base of just 34 units. Following the launch of the mass-market Carens Clavis EV MPV, which joined the far more expensive EV6 and EV9 imported as CBUs, Kia has seen its monthly numbers improve. However, after having posted strong sales last August (465 units), September (530 units), October (681 units), November (480 units), demand has dropped in CY2026: January (321 units), February (304 units), March (476 units) and now in April (341 units).

BMW India led the luxury e-PV OEMs who sold 487 EVs to register a strong 70% YoY increase.

Luxury Carmakers Sell 487 Electric Vehicles to Register 70% Growth

In tandem with the mass-market e-PV market, demand for luxury cars, SUVs and sedans also continues to register good growth. Over the past four fiscals, demand for luxury cars, SUVs and sedans has risen by 450% from 986 units in FY2023 to 5,450 units in FY2026. FY2027 looks set to drive in the same growth lane. In April 2026, total retail sales of the eight OEMs in this sub-segment were 487 units, up 70% YoY (April 2025: 286 units).

BMW India, which topped this category in FY2026 with a record 3,566 e-PVs, and is ranked No. 9 amongst the 17 e-PV OEMs in April, maintained its No. 1 status with 296 units, up 106% YoY (April 2025: 144 units), which gives it a 61% share for last month.

Mercedes-Benz India, with 104 EVs sold last month, witnessed a 20% YoY sales increase (April 2025: 87 units), which gives it a 21% market share in this category. Expect monthly sales to further improve soon. The company’s upcoming CLA electric sedan has already received 400-plus bookings following the announcement of an indicative price of around Rs 60 lakh, with a majority of buyers entering the luxury car segment for the first time. Mercedes-Benz is positioning the CLA not as a price disruptor but as a technology-led model. Built on a new dedicated EV architecture with an 800-volt system and the brand’s latest MB.OS operating system, the model serves as a foundation for a new generation of software-defined vehicles in the company’s global portfolio.

Tesla has gone ahead of Volvo India to be ranked the No. 3 luxury e-PV OEM in April with 43 units. The company, whose first product has been the Model Y e-SUV, recently launched the Model Y L. Priced at Rs 61.99 lakh, the Model Y L is the long-wheelbase, six-seat version of Tesla’s best-selling global SUV and gives the American EV maker a more nuanced position in India’s premium EV market, sitting above value-led Chinese rivals like BYD and below more chauffeur-oriented luxury EVs such as the MG M9. 

Volvo India, the consistent No. 3 in the luxury EV makers list, saw a decline in demand. The Swedish carmaker sold 41 zero-emission cars and SUVs, down 7% on the 44 units in April 2025.

Both German sportscar maker Porsche and Audi sold a single EV each last month, while JLR India and Rolls-Royce did not sell any.  In terms of EV market penetration, the eight luxury EV OEMs had a 2.10% share in April 2026 compared to 2.13% in April 2025.