Maruti Victoris Races Past 100,000 Sales in 9 Months, Grabs 14% of Company’s UV Sales

The Maruti Grand Victoris midsize SUV, officially launched on September 3, 2025, with sales commencing 19 days later, has raced past the 100,000 cumulative wholesales milestone at the end of May 2026. Having crossed the first 50,000 sales in just five months, the next 50,000 units have been sold in just four months, reflective of the growing pace of demand for the midsize SUV.

The Victoris’ highest monthly wholesales (factory dispatches) were in January 2026 (15,240 units), when it was ranked India’s 10^th best-selling passenger vehicle and sixth among SUVs last month. As a result, that month saw the Victoris account for 20% of Maruti Suzuki India’s utility vehicle sales of 75,609 units, and it was the third best-selling UV for the company after the Ertiga MPV (17,892 units) and the Vitara Brezza compact SUV (17,486 units).

Underscoring the Victoris’ status as a key future growth driver for Maruti Suzuki India, which is the passenger vehicle and UV market leader, is the model’s 14% share of the 703,505 utility vehicles (UVs) that the company has sold between August 2025 and May 2026.

On the export front, the Victoris, which is rebadged as ‘Across’ for global markets, is also expected to play a key role for Maruti Suzuki. FY2026 saw the company achieve record overseas shipments of 443,825 units, which included 4,899 Victoris SUVs.

Compared to its donor model, the Nexa channel-retailed Grand Vitara, which took 12 months to hit 100,000 wholesales, the Maruti Victoris has taken only nine months to achieve the same milestone.

Fastest Maruti midsize SUV to 100,000 sales in India

From launch to 100,000-plus units in nine months, the Victoris has become the fastest model in Maruti Suzuki’s midsize SUV portfolio, which includes the Grand Vitara and new e-Vitara, to achieve this milestone. The Grand Vitara had taken 12 months to register the same number after its September 2022 launch.

The Maruti Victoris, though, is not the fastest to the 100,000-unit mark in India’s growing midsize SUV market. That accolade belongs to the facelifted Hyundai Creta which took just six months after its launch in January 2024 to hit the milestone. While the Kia Seltos, launched in August 2019, took a similar nine months, other rivals like the Mahindra Thar Roxx took 16 months and the Maruti-rebadged Toyota Hyryder took 26 months.

Sold through the company’s mass-market Arena channel, the Maruti Victoris has all of 21 variants on offer across six trim levels: LXi, VXi, ZXi, ZXi (O), ZXi+ and ZXi+ (O). Pricing starts from Rs 10.50 lakh for the base LXI MT variant to Rs 19.99 lakh (ex-showroom) for the top-end ZXi Plus (O) Strong Hybrid CVT variant.

The Victoris comes with a range of powertrain options: a 1.5-litre mild-hybrid petrol, a 1.5-litre CNG, and a 1.5-litre strong hybrid. Depending on the model, the mileage ranges between 19.07 kilometres per litre (kpl) and an ARAI-claimed 28.65kpl for the strong hybrid. While the Victoris hybrid is more fuel efficient than the Toyota Hyryder and Grand Vitara hybrids, the Victoris petrol is also more frugal than the Hyryder and Grand Vitara.

There are a number of reasons why buyers are flocking to the Victoris even though it does not have the punchy diesel or turbo-petrol engines of some rivals. This Maruti midsize SUV’s efficient powertrains, feature-packed interior, strong safety credentials in the form of Level 2 ADAS and a five-star Bharat NCAP rating, along with good ride and handling, make it a compelling choice. Add Maruti Suzuki’s widespread service network, and the Victoris comes across as a solid family-oriented SUV that competes strongly with the segment leader, the Hyundai Creta.

After the first two months of FY2027, the Victoris, with 24,554 units, is ranked the fourth best-selling Maruti UV after the Fronx, Ertiga and the Brezza, and is ahead of the Grand Vitara. If it maintains the same tempo of sales, there’s little doubting that the Victoris will surpass 150,000 units in its first full year of fiscal sales. But there’s a new challenger coming in the form of an upcoming Hyundai midsize SUV with petrol and CNG power. Watch this space for the latest in vehicle number-crunching across vehicle segments.

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