Tata Altroz sells nearly 300,000 units since January 2020 launch

The Altroz, Tata Motors’ first premium hatchback, has turned five years old today. Launched on January 22, 2020, the Tata Altroz has, till end-December 2024, sold an estimated 288,957 units in the Indian marketplace. This means the Tata Altroz is 11,043 units away from achieving the 300,000-unit milestone.

Since FY2021, the Altroz with 280,499 units (April 2020 onwards) has contributed 38% to Tata Motors’ passenger car sales of 733,142 units till end-December 2024.

The Altroz is currently available in as many as 43 variants (26 petrol, 9 diesel and 8 petrol-CNG) with 1.2 petrol, 1.2 turbo petrol and 1.5 diesel engines. The car’s pricing ranges from Rs 800,000 (1.2 petrol Revotron XE manual) through to Rs 12.60 lakh (1.2 XZ+O (S) CNG MT. The Altroz CNG’s pricing starts at Rs 889,000 for the 1.2 CNG XE MT (all prices, on-road Delhi).

The stylish, high-on-value hatchback raced past the 50,000-unit sales mark within a year of launch. Then, 10 months later, on September 21, 2021, the 100,000th Altroz rolled out from Tata Motors’ Pune plant. The 200,000-unit sales milestone was surpassed in June 2023, 42 months after launch. 

The Altroz, which is the first Tata car to use the ALFA (Agile Light Flexible Advanced) architecture, was the 36th made-in-India car to be crash-tested by Global NCAP (under the previous protocol) and became the company’s second – after the Tata Nexon – and India’s second GNCAP five-star rated car. 

The Altroz CNG debuted the carmaker's new dual-cylinder setup for CNG tanks and was, at the time, the first CNG-powered hatchback in India to sport a sunroof.

The Altroz, which is part of Tata Motors’ ‘New Forever’ range along with the Tiago, Tigor, Nexon, Punch, Harrier and Safari, continues to make a sizeable contribution to the company’s growth over the past five years. Since FY2021, the Altroz with 280,499 units (April 2020 onwards) has contributed 13% to the company's total passenger vehicle sales of 2.14 million units and 38% of its passenger car sales of 733,142 units till end-December 2024.

The Altroz remains one of the nicest looking hatchbacks in India, be it when standing still or out on the road. In June 2024, Tata Motors launched the Altroz Racer as the sporty avatar of the premium model.

The Altroz’s best fiscal year was FY2024 when it sold 70,162 units, up 21% YoY (FY2023: 57,819 units) and was the second best-selling hatchback for Tata Motors after the Tiago (85,478 units). It is the same scenario in the current fiscal – the Altroz has sold an estimated 29,892 units in the April-December 2024 period compared to the Tiago’s 47,527 units. Both siblings have three variants each – while the Altroz (petrol, diesel, CNG) does not have an EV variant yet, the Tiago (petrol, CNG, electric), the Tiago does not have a diesel.

On the annual sales front, Tata Motors achieved its best-ever calendar year wholesales in CY2024 – 562,468 units – to which the Altroz, which remains one of the nicest-looking hatchbacks in India, contributed an estimated 45,380 units or 8 percent.

In the first nine months of the current fiscal year, Tata Motors has sold 418,991 passenger vehicles, down 1.26% YoY (April-December 2023: 424,350 PVs) comprising 89,415 cars and sedans (down 37% YoY, April-December 2023: 141,971 units) and 318,043 SUVs (up 16% YoY, April-December 2023: 273,974 units). At an estimated 29,892 units sold in April-December 2024, the Altroz’s share of Tata Motors’ PV wholesales is 7% and 33% of its passenger car wholesales.