The 125-year-old industrial conglomerate’s Electric Vehicle business arm sees growing demand for its passenger-transporting Super Cargo three-wheeler, which captured a 1% share of India’s record e-3W sales of 691,000 units in CY2024. Now, Montra Electric has launched the Super Cargo model which targets fleet operators as well as individual entrepreneurs in the last-mile delivery market.
20 Jun 2025 | 1474 Views | By Ajit Dalvi
The 125-year-old Chennai-based Murugappa Group, which entered the electric three-wheeler market in July 2023 with its EV brand Montra Electric, has registered cumulative sales of 10,000 electric 3Ws within two years of launch. As per the retail statistics for the e-3W industry, Montra Electric has clocked cumulative sales of 10,193 ...
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The 125-year-old Chennai-based Murugappa Group, which entered the electric three-wheeler market in July 2023 with its EV brand Montra Electric, has registered cumulative sales of 10,000 electric 3Ws within two years of launch. As per the retail statistics for the e-3W industry, Montra Electric has clocked cumulative sales of 10,193 units till June 18, 2025.
This total comprises 1,273 units in CY2023, growing by 375% to 6,055 units in CY2024 and 2,885 units in the current year’s first five months and 18 days of June (see data table below). In CY2024, Montra Electric was ranked No. 24, which gave it an e-3W market share of 1%, creditable considering that this sub-segment of the EV industry has the highest number of players – nearly 600 companies – all vying for a slice of the zero-emission action on three wheels only.
Montra Electric’s vehicle of growth is its Super Auto passenger three-wheeler (L5M category), which won the International Red Dot Design Award in 2023 under the ‘Innovative Last Mile Mobility Electric Passenger Vehicle’ category. On August 21, 2024, the company had delivered its 5,000th Super Auto. Within the next 10-odd months, Montra Electric has sold another 5,000 units to surpass the 10,000-unit sales mark and thereby continued its strong growth trajectory.
The full metal-bodied Montra Super Auto, equipped with a 10.6 kWh battery, has a top speed of 55kph, does 0-20kph in 4 seconds, and develops peak power of 10kW and torque of 60 Nm. With a seating capacity of four including the driver, the Super Auto has a real-world range of over 160km on a single charge (certified range: 239km). Battery warranty is 5 years / 150,000km, while there’s free roadside assistance for the first year. Among the product highlights is industry-first multi-drive modes for enhanced fuel efficiency and a Park Assist Mode for seamless manoeuvring in city traffic.
Montra Electric is benefiting from its partnership with Exponent Energy, an energy-tech startup, which has a proprietary 15-minute rapid charging solution for the EV industry. The Montra Super Auto, equipped with Exponent’s 8.8 kWh e^pack, achieves a 0 to 100% charge in 15 minutes at Exponent’s e^pump charging network, while also having the ability to be slow charged at home.
In January this year, Montra Electric inked a partnership with Shriram Green Finance to offer financial solutions to buyers of electric three-wheelers and other EVs and two and more wheels.
On June 11, 2025, Montra Electric expanded its EV portfolio with the new Super Cargo e-3W, aiming to capture market share in the growing last-mile 3W cargo delivery category and targeting B2B players in the form of fleet operators as well as individual entrepreneurs. The company states that the Super Cargo has “a proposition that addresses current market gaps, empowering customers to earn more with uncompromised range and power to easily navigate any terrain.”
The Super Cargo features a 13.8 kWh lithium-ion battery, which delivers a category-best on-road range of 170km, while the drivetrain produces 70 Nm torque and 11 kW peak power with 23% gradeability. With a 1.2-tonne gross vehicle weight, the vehicle is engineered to carry all types of loads with ease.
There are three cargo body variants designed for multiple applications – eCX (pickup), eCX d (with 140 cubic feet container) and eCX d+ (with 170 cubic feet container). Like its passenger-carrying sibling, the Super Cargo e-3W offers the Exponent Energy-partnered 15-minute full-charging option.
The Montra Super Auto Cargo, which has a sturdy boron steel chassis, also has the longest wheelbase in its category, providing a spacious driver's cabin and a 6.2-feet loading tray designed to handle large delivery applications. Safety features include high-performance front disc brakes, hill hold function, reverse assist, and provision for seat belts. Regenerative braking and multiple drive modes enhance the vehicle's efficiency.
The Super Auto Cargo, whose pricing starts at Rs 437,000 (ex-showroom Bengaluru), comes with a 5-year or 175,000 kilometres battery warranty.
The company has opened bookings for the Super Cargo at its showrooms in over 90 cities across India. Commenting on the company’s newest EV, Roy Kurian, Business Head – Last Mile Mobility, Montra Electric said: “The Montra Electric Super Cargo is engineered with deep customer insights. It is packaged with unique features, and the 15-minute full charging option is a great benefit for B2B players. The Super Cargo is well suited for a variety of applications for both fleet operators and individual entrepreneurs. Our expanding dealer network assures uptime across the nation.”
COVERING THE EV SPECTRUM: FROM 2Ws, 3Ws, CVs to TRACTORS
In a little under three years, the Murugappa Group and Montra Electric have expanded their EV portfolio substantially, covering multiple segments. At the Bharat Mobility Global Expo in January 2025, the company launched the Eviator electric small commercial vehicle, which has a certified range of 245km, comes equipped with advanced telematics, and is targeted at mid-mile and last-mile mobility operators. For heavy commercial vehicle operators, there’s the the Rhino 5536 E HCV and for sustainable farming, Montra electric tractors.
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