Mahindra Navistar guns for its rivals

With Mahindra Navistar undercutting its CV peers with the MN 25, Mahindra & Mahindra has made its intentions clear

Autocar Pro News DeskBy Autocar Pro News Desk calendar 30 Jun 2010 Views icon4583 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Mahindra Navistar guns for its rivals
Mahindra Navistar, the 51:49 joint venture between Mahindra & Mahindra and Navistar of the US, has straightaway attacked the meatiest territory of the Indian commercial vehicle market with its first truck – the MN 25. At Rs 14.99 lakh (ex-showroom, Pune), the MN 25 is priced aggressively compared to its peers from Tata Motors, Ashok Leyland and Volvo Eicher Commercial Vehicles which are available in the Rs 14-16 lakh range. Sales of the MN25 will start by September.

The company’s new plant at Chakan, Pune, currently rolls out six to eight trucks a day. Given the market potential, Mahindra Navistar doesn’t expect too long a time before hitting peak capacity. Rakesh Kalra, managing director, Mahindra Navistar, says: “The full capacity that we are talking about is 50,000 units in this plant. We might reach there in two to three years’ time.” By the end of this fiscal, Mahindra Navistar plans to roll out multiple models to fill all segments of up to 49 tonnes in the market. As the joint venture works around the clock to prepare those products, the American partner is also ramping up sourcing of components through it.

Navistar will source components worth 10 million US$ from India during this year. Sourcing is only part of the Indo-American JV’s three-pronged strategy. Manufacturing and selling CVs is the bigger part of the play.

“We designed a cab-forward version for the world and domestic markets, which Navistar doesn’t have. Secondly, we do some engineering services for them because when they sleep, we work so that we can enhance/shorten product development cycle for them. And the third one was sourcing components for them. All the three things are going on,” says Kalra. n
RELATED ARTICLES
Maruti Suzuki’s SUV and MPV production jumps 100% to 58,226 units in January 2024

auther Autocar Pro News Desk calendar12 Feb 2024

Utility vehicle market leader’s two plants in Haryana along with Suzuki Motor Gujarat’s facility hit a record monthly hi...

Car and SUV users in Bengaluru and Pune took over 27 minutes to travel 10km in CY2023

auther Autocar Pro News Desk calendar06 Feb 2024

Traffic remains a challenge worldwide as life returns to pre-pandemic levels. Four Indian cities are among the 80 cities...

Indian car and 2W OEMs recall 284,906 vehicles in 2023 and 5.35 million since 2012

auther Autocar Pro News Desk calendar17 Jan 2024

CY2023 saw three two-wheeler manufacturers proactively recall 122,068 motorcycles and five car and SUV producers recall ...