Video - Petrol SUVs Could Be 50% of the Premium Market in Three Years: Tata Motors' Vivek Srivatsa

Tata Motors introduces petrol variants of Harrier and Safari, targeting urban buyers with competitive pricing as gasoline gains market share in India's premium SUV segment.

Prerna Lidhoo  By Prerna Lidhoo calendar 22 Dec 2025 Views icon5180 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Video - Petrol SUVs Could Be 50% of the Premium Market in Three Years: Tata Motors' Vivek Srivatsa

We break down Tata Motors’ strategy behind bringing petrol powertrains to the Harrier and Safari, and why the company believes gasoline SUVs are set for a major comeback. From EV-derived tech like the QLED infotainment system and rear-view camera, to pricing that undercuts diesel, Tata explains how petrol versions of the Harrier and Safari are positioned as more urbane, prestigious, and city-friendly SUVs.

The conversation dives deep into fuel efficiency concerns, changing buyer behaviour, and why customers choosing petrol don’t even consider diesel anymore. With gasoline already accounting for 25% of the high-SUV segment and projected to reach 45–50% in the next three years, this could mark a major shift in India’s premium SUV market.

We also explore why Safari may outpace Harrier, how diesel will lose share, and why Tata believes long-distance touring SUVs still make sense with petrol power—as long as the power delivery is right.

  • Petrol vs diesel SUV buyer mindset
  • Pricing strategy vs diesel variants
  • Why prestige matters more than efficiency for some buyers
  • How Tata is offering all powertrain choices—ICE, petrol, diesel, EV

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Tags: Tata Motors
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