Follow us
Video: Inside JSW MG’s Playbook for Profitable EVs in India
Anurag Mehrotra discusses cost reduction, manufacturing scale, localization strategies, and the shifting economics that will determine which automakers lead India's electric vehicle transition.
By Shahkar Abidi
5390 Views
In this in-depth conversation with Anurag Mehrotra, Managing Director, JSW MG Motor India, we unpack what it will take to make electric vehicles profitable and scalable in the Indian market.
Mehrotra explains how declining EV costs are pushing adoption beyond tier-1 cities, why localisation and in-house battery assembly are critical to achieving sustainable margins, and how JSW MG’s Halol manufacturing plant is gearing up to scale from 70,000 units to a 100,000-unit capacity with more products on the way.
The discussion also explores how global parent backing and shared capabilities are reshaping EV economics in India — and why scale, not demand, will decide the next phase of EV leadership.
Video:
RELATED ARTICLES
One Hack Could Put an Entire Electric CV Fleet at Risk, Say Cybersecurity Experts
Mukul Yudhveer Singh
28 Sep 2026
Omega Seiki Mobility and HackersEra discuss cybersecurity risks across electric three-wheelers, telematics, charging inf...
India's Top Six Automakers Tighten Grip on Market as Smaller Players Fight for Survival
Autocar Professional Bureau
27 Sep 2026
Maruti Suzuki, Hyundai, Tata, Mahindra, Kia and Toyota now command over 92% of India's passenger vehicle market, leaving...
VIDEO: Goodbye Tigor, Hello Tata Aeris | CNG, No EV Yet | Anand Kulkarni
Autocar Professional Bureau
26 Sep 2026
In an interview with Autocar Professional, Tata Motors' Anand Kulkarni explains that the newly launched Tata Aeris repla...
