VIDEO: Inside Oben Electric’s Plan to Crack India’s EV Motorcycle Market

India is the world’s largest motorcycle market, but the mass-market EV motorcycle segment is still largely untapped. Oben Electric wants to change that. In this episode of Start to Scale, Madhumita Agrawal, Founder and CEO of Oben Electric, talks about the company’s journey from identifying a gap in India’s motorcycle market to building an integrated EV motorcycle business. Agarwal explains why Oben chose vertical integration, how the company developed its own battery, motor, vehicle control unit and connected technology and why it believes controlling the EV stack can be a key advantage in building a new motorcycle brand.

Oben Electric's Funding, Retail Expansion and Profitability Roadmap

She also talks about Oben’s early startup challenges, fundraising, initial product and service issues, the company’s focus on customer experience, its plans to reach 500+ stores, the road to COGS breakeven and profitability, and its ambitions for exports.

Rorr EZ Sigma, LFP Battery Tech and the O100 Platform

The conversation also takes a closer look at Oben’s Rorr EZ Sigma, its LFP battery technology, the upcoming O100 platform and the company’s strategy to expand across different motorcycle price segments.