In this exclusive conversation with Prashanth Doreswamy, President & CEO of Continental India, we dive into the big trends shaping India’s automotive industry. From GST’s positive impact on tractors and 2-wheelers to the rise of consumption-driven growth, Doreswamy outlines how the next decade will bring both opportunities and challenges.

 He highlights automation, connected mobility, and electric vehicles as defining shifts, while noting that growth is steadily moving from West to East. The discussion also covers why deep localisation will be a game-changer, why making technology affordable in India remains difficult, and how ICE and EV engines could reach parity within just two years. With insights on safety, connected vehicles, R&D, and the long road to autonomous driving, this is a must-watch for anyone following the future of mobility in India.

👉 Watch the full interview to understand how Continental India is shaping its “in the market, for the market” strategy in one of the world’s fastest-evolving automotive hubs.

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