In Conversation with Piaggio Vehicle India’s Diego Graffi

Piaggio, which was one of the early entrants into the electric 3W segment in India with the Ape e-City in 2019, is eyeing strong growth in the category, driven by low acquisition and operational cost as well as driver demand.

The company is witnessing up to 25% of its total production for e-3Ws. In this video, Diego Graffi, Chairman and Manging Director, Piaggio Vehicles (India,) talks about the market opportunity to bring a variety of e-3Ws as well as the company's push for battery swapping technology.

Graffi also emphasises on the importance of government incentives for the e-3W segment and says that incentives will give stability to the demand for the next 2-3 years. “Then, it will not be a dream to see the penetration of e-3Ws go much beyond that what we see right now.”