With growing demand for durable and more fuel-efficient tyres, Bridgestone India has introduced its new range of mass-market tyres - Sturdo - that offer up to 29 percent more efficiency due to lower rolling resistance. 

Parag Satpute, managing director, Bridgestone India talks about the company's plans of introducing EV-specific tyres in India and also investing into new technologies and capacity expansion as it is optimistic about growth in India's passenger car market.

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Bridgestone India launches premium Sturdo tyre range