BMW celebrates "Make in India" with Sachin Tendulkar

By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars.

Autocar Pro News Desk By Autocar Pro News Desk calendar 13 May 2015 Views icon2337 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Sachin

Sachin

In a bid to increase its competitiveness in the Indian market, German carmaker BMW has increased the level of localisation in its cars assembled at the Chennai plant by upto 50 percent. By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars. 


Read the full article on BMW India's localisation strategy

RELATED ARTICLES
In Conversation with Automobili Lamborghini's Stephan Winkelmann

auther Autocar Pro News Desk calendar02 Mar 2024

The Italian marque supercar brand is bullish about the growth potential in India's sports car market, of which Lamborghi...

In Conversation with Dassault Systemes' Manish Kumar

auther Autocar Pro News Desk calendar29 Feb 2024

Artificial Intelligence is enabling companies to expedite the product design process by the multitude of choices that ar...

In Conversation with Euler Motors and Magenta Mobility founders 

auther Autocar Pro News Desk calendar17 Feb 2024

The two e-mobility startups have scaled up their long-standing association with Magenta Mobility's new 2,000 EV order to...