BMW celebrates "Make in India" with Sachin Tendulkar

By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars.

Autocar Professional BureauBy Autocar Professional Bureau calendar 13 May 2015 Views icon3770 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Sachin

Sachin

In a bid to increase its competitiveness in the Indian market, German carmaker BMW has increased the level of localisation in its cars assembled at the Chennai plant by upto 50 percent. By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars. 


Read the full article on BMW India's localisation strategy

RELATED ARTICLES
VIDEO - April ’26: India’s Auto Juggernaut Shows No Signs of Slowing. What Lies Ahead?

auther Autocar Professional Bureau calendar02 May 2026

Indian auto sales showed strong April 2026 growth across all segments, though El Niño risks, rising input costs, and fue...

VIDEO: Oben eyes Bharat push with ₹99,999 AI-powered EVO: Madhumita Agrawal

auther Anurag Chaturvedi calendar01 May 2026

With its second electric motorcycle, Oben is targeting the sub-₹1.5 lakh segment, combining AI-led efficiency with a dee...

VIDEO: Maruti Suzuki Positions Digitisation and AI as Core to Its Long-Term Strategy

auther Prerna Lidhoo calendar22 Apr 2026

India's largest carmaker is integrating artificial intelligence, data systems, and software capabilities into manufactur...