Skip to main content

BMW celebrates "Make in India" with Sachin Tendulkar

By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars.

Autocar Professional BureauBy Autocar Professional Bureau calendar 13 May 2015 Views icon3903 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Sachin

Sachin

In a bid to increase its competitiveness in the Indian market, German carmaker BMW has increased the level of localisation in its cars assembled at the Chennai plant by upto 50 percent. By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars. 

Read the full article on BMW India's localisation strategy

RELATED ARTICLES

Video: Skoda Auto Volkswagen India in Talks with JSW Group for Equity Partnership

auther Autocar Professional Bureau calendar30 Aug 2026

Discussions centre on funding a next-generation SUV platform, with JSW emerging as a preferred partner after earlier tal...

Video: Autocar Professional Releases Annual Yearbook on India's Car Market

auther Autocar Professional Bureau calendar30 Aug 2026

The publication offers data-driven analysis of Indian car manufacturer performance in 2025, covering industry shifts not...

Video: India Should Allow Direct E100 Sales in Rural Areas - Samir Somaiya

auther Mukul Yudhveer Singh calendar29 Aug 2026

Samir Somaiya on direct rural E100 distribution, creating demand for surplus ethanol, GST parity for flex-fuel vehicles,...