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‘We are targeting the SUV, higher-end cars and the truck and bus radial markets as new growth areas.’

‘We are targeting the SUV, higher-end cars and the truck and bus radial markets as new growth areas.’

Shobha Mathur     calendar30 Jul 2014

Vikram Malhotra, JK Tyre’s marketing director, reveals the game-plan for expanding the car and truck tyre sales network. An interview by Shobha Mathur.

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