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Tata Motors launches customer engagement programme for Tata EV owners
The program will consist of various customer focussed activities including experiential drives, referral benefits among other things.
By Autocar Professional Bureau
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Continuing the celebration of World Environment Day, leading automobile manufacturer, Tata Motors has announced the introduction of ‘EVOLVE’ – a programme that brings together the Tata EV owners for a shared journey towards the growth of EV acceptance in the country.
As per the company, the program will consist of various customer focussed activities including experiential drives, activities to benefit the larger community, exchange and upgrade programmes coupled with exclusive referral benefits.
To spearhead the launch of ‘EVOLVE’, the company has launched the first leg of this customer engagement initiative - a limited-period referral programme starting in a phased manner. This reward plan will encourage Tata Motors’ customers with exclusive experiences, appreciating their support in growing the Tata EV family.
The referral program as of now is only available in 13 cities; Delhi NCR , Mumbai , Bangalore , Pune , Hyderabad , Chennai , Ahmedabad , Kolkata , Kochi , Jaipur Thiruvananthapuram , Coimbatore , Visakhapatnam.
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