Tata Motors and Amazon team up to bring Alexa to cars

Amazon announced that it has collaborated with Tata Motors to bring Alexa to their newly-launched line-up of vehicles. The latest Nexon, Nexon.ev, Harrier, and Safari cars now come with Alexa Built-in, allowing customers to do more in their vehicle with simple voice commands, while keeping their eyes on the road and hands on the steering wheel. 

Seamless voice-enabled car controls with Alexa
Customers can ask Alexa, in English, Hindi, or Hinglish, to change the temperature inside the vehicle, adjust the airflow settings, adjust screen brightness, open/close the sunroof, and more. Customers can also control the 360-degree surround view camera in their Tata cars with Alexa. It also helps to navigate and check for traffic conditions, make and receive calls, manage to-do and shopping lists.

Dilip R S, Director and Country Manager for Alexa, Amazon India, said, “We already experience AI in multiple facets of our lives, and this will only continue to grow. With Alexa AI, we have unlocked the potential of voice interactions to seamlessly integrate into our customers' daily lives. This collaboration with Tata Motors will enable customers to continue experiencing much of what they know and love about Alexa from their home, in their Tata Motors vehicles, with added functionality for car controls and navigation."

According to Sven Patuschka, VP and CTO, Tata Motors Passenger Vehicles, Tata Passenger Electric Mobility, “We are delighted to collaborate with Amazon to bring intelligent connected technologies like ‘Alexa’ into our new generation vehicles. While safety remains key, the advent of connected tech features is a fast-growing requirement of our customers and users. With this introduction our intent has been clearly towards making our customer’s drive experience more convenient and an extension of their homes.”