Royal Enfield forays into pre-owned motorcycle business, launches Reown

Royal Enfield has introduced "Reown," a new company-operated, pre-owned motorcycle business initiative. This initiative enables existing and prospective customers to buy or sell their Royal Enfield motorcycles, exchange their motorcycles, and upgrade to a new Royal Enfield with ease. Reown aims to provide easier access to ownership and upgrading while ensuring trust, convenience, and assurance by the brand.

Commenting on the launch of Reown, Royal Enfield CEO, B Govindarajan said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand.”

Reown offers a one-stop solution for customers looking to own pre-owned Royal Enfields, providing a wide range and array of pre-owned Royal Enfield motorcycles. Customers can access Reown both in-store and online, expressing interest to buy or sell a Royal Enfield or exchange their existing motorcycle. A dedicated relationship manager assists customers through the process, ensuring a seamless experience.

For customers selling their Enfields, an online form can be filled to book an inspection for their old motorcycle anywhere. All pre-owned Royal Enfield motorcycles listed on Reown undergo 200+ technical and mechanical checks, refurbishment with genuine motorcycle parts at authorized Royal Enfield service centers, and come with a brand warranty and two free services. Customers selling through Reown are entitled to loyalty benefits worth INR 5000 of Genuine Motorcycle Accessories for their next Royal Enfield motorcycle purchase.

To enhance the consumer experience, Royal Enfield has formed strategic alliances with multiple partners, including HDFC and IDFC for attractive finance options, Adroit Auto for doorstep motorcycle evaluation, Shriram Group for upgrades from other two-wheeler brands, and OLX for easy discovery and accessibility to certified pre-owned Royal Enfield motorcycles.