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Mahindra banking on Mojo to spruce up its two-wheeler brand equity

Mahindra banking on Mojo to spruce up its two-wheeler brand equity

autherAmit Panday     calendar23 Sep 2015

Mahindra Two Wheelers (MTWL), a part of the Mahindra Group, plans to roll out its much-awaited flagship motorcycle Mojo anytime now.

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Auto Expo 2016 to be held in permanent halls
Auto Expo 2016 to be held in permanent halls

autherAutocar Professional Bureau calendar22 Sep 2015

There will be no temporary structures at the forthcoming Auto Expo 2016. The India Expo Mart Limited (IEML) in Greater...

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Datsun Go gets 2-star rating in ASEAN NCAP test
Datsun Go gets 2-star rating in ASEAN NCAP test

autherAutocar Professional Bureau calendar22 Sep 2015

The Go equipped with one airbag scored 6.82 points for its Adult Occupant Protection (AOP). This makes it eligible for...

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Motherson Sumi shares fall 8% amidst VW’s emission cheating scandal
Motherson Sumi shares fall 8% amidst VW’s emission cheating scandal

autherShourya Harwani calendar22 Sep 2015

Even as Motherson has a limited exposure to Volkswagen in the USA, the group is a key customer in Europe and the compa...

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VW emissions scandal: 11m vehicles worldwide could come under scanner
VW emissions scandal: 11m vehicles worldwide could come under scanner

By Tom Webster, Autocar UK calendar22 Sep 2015

Emissions cheating crisis surrounding Volkswagen Group deepens; engine type EA 189 at centre of controversy; company c...

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New smartwatch apps enable EV owners to check status from their wrist
New smartwatch apps enable EV owners to check status from their wrist

autherAutocar Professional Bureau calendar22 Sep 2015

The apps, developed by Ford engineers, allow users who drive Ford battery electric or plug-in hybrid vehicles to check...

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Mahle records over 30% lower CO2 emissions with CNG and downsized engine
Mahle records over 30% lower CO2 emissions with CNG and downsized engine

autherAutocar Professional Bureau calendar22 Sep 2015

Mahle, the global supplier to the automotive industry, has announced a breakthrough with CNG and downsized engines.

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Ducati reveals new livery for 2016 Diavel Carbon
Ducati reveals new livery for 2016 Diavel Carbon

autherAutocar Professional Bureau calendar22 Sep 2015

The 2016 version stands out for its redesigned exhaust, wheels and seat.

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Tata Magic drives past the 300,000 sales mark
Tata Magic drives past the 300,000 sales mark

autherKiran Bajad calendar22 Sep 2015

With the Magic, Tata Motors has been successful in breaking this highly complex structure of the last mile passenger t...

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Henkel India launches new Teroson paint refinement products
Henkel India launches new Teroson paint refinement products

autherAutocar Professional Bureau calendar21 Sep 2015

These rubbing and polishing compounds are claimed to remove scratches and sanding marks, give a glossy final finish an...

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MOST READ

POLL OF THE MONTH

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Yes

 

73.05%

No

 

26.95%

Total Votes : 141