Jaguar Land Rover records best-ever monthly sales in the US

Jaguar Land Rover North America has reported its best-ever sales month in March 2017. U.S. sales for both brands hit 12,918 units, a 19 percent increase from 10,866 units in March 2016.

While Jaguar sales were 4,953 units, a 132 percent increase from 2,133 units in March 2016, Land Rover sales reached 7,965 units, down 9 percent from record March sales of 8,733 units in 2016. For the year to date, the Tata Motors-owned Jaguar Land Rover is up 21 percent in the United States.

For Jaguar, the F-Pace and XE set a new record for monthly sales. The F-Pace sold 2,187 units, making it the brand’s volume leader for the month, and the XE sold 1,336 units. The F-Type had its best March ever with 492 sales.

March 2017 was the second best ever March retail month for Land Rover (March 2016 holds the record for best sales month ever), despite the runout of the Land Rover LR4. The new Discovery seven-passenger SUV goes on sale later this year. The Range Rover Sport was the volume leader, with 2,251 units sold. Range Rover hit 1,991 sales, up 11 percent. The Range Rover Evoque set an all-time monthly sales record with 1,818 units sold, an increase of 111 percent versus 862 in 2016.

“We are proud that both Jaguar and Land Rover finished our fiscal year on a high note in March, establishing record-breaking U.S. sales numbers for the company as a whole, as well as Range Rover Evoque, F-Pace and XE,” said Joe Eberhardt, president and CEO, Jaguar Land Rover North America. “Jaguar has maintained its 2016 sales momentum and Land Rover is set for growth this year as we launch the new Discovery and Range Rover Velar.”

For the full year 2016, Jaguar Land Rover U.S. sales were up 24 percent to 105,104 units sold, compared to 85,048 units sold in 2015. With this performance, 2016 becomes the new U.S. high water mark for Jaguar and Land Rover brands’ combined sales, surpassing the previous high of 102,191 sales achieved in 2002.