Mercedes ditches all-electric by 2030 goal: Report 

Mercedes expects combustion vehicles will still be about half of sales by the end of this decade.

Autocar Professional BureauBy Autocar Professional Bureau calendar 24 Feb 2024 Views icon6021 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Mercedes ditches all-electric by 2030 goal: Report 

Mercedes Benz CEO Ola Kaellenius on Thursday formally cast aside the firm's aspiration to stop selling combustion vehicles by 2030, Reuters reported. 

Kaellenius said Mercedes now expects sales of electrified vehicles, including hybrids, to account for about half of the global sales by 2030. this is five years later than the forecast from 2021 when the company had projected it would hit the 50% milestone by 2025 with mostly all-electric cars, the newswire reported. 

In the reverse, Mercedes expects combustion vehicles will still be about half of sales by the end of this decade.

Instead of winding down investment in combustion engines, as Kaellenius predicted in 2021, Mercedes will invest to keep its “high-tech combustion portfolio” fresh – mainly to supply the range-extending combustion part of plug-in hybrid powertrains.

“The electrified high-tech combustion portfolio will play an equally important role,” in the coming years, Kaellenius told investors. “It’s the backbone of the cash flows” that will fund the new round of share buybacks and dividends that Mercedes promised on Thursday.

Kaellenius – like his counterparts at other established automakers – had always put a virtual asterisk next to statements about the timetable for going all-electric, stipulating that goal was dependent on EV demand and continued government subsidies

The Mercedes rethink amplifies the reality check shaking up the EV industry. Slowing sales momentum, stubbornly high battery costs and relentless price cutting by Chinese automakers have made for a hostile near-term environment for all EV manufacturers – even Tesla, Reuters noted. 

In the long term, government climate policy and consumer demand could converge to make electric vehicles the dominant technology.

“The trillion-dollar question is how fast is this going to happen?” Kaellenius said. Neither Mercedes nor any other automaker has $1 trillion available to make a wrong bet. The oldest automaker in the world is worth just $79 billion.

RELATED ARTICLES
Weekly News Wrap: Delhi’s EV Push, TVS' Plant Plans, Skoda-VW Product Blitz, Mercedes FY27 Outlook

auther Darshan Nakhwa calendar12 Apr 2026

Policy momentum on electrification, fresh capacity investments, aggressive product pipelines and a cautious luxury outlo...

Haryana Raises Minimum Wage 35% After Iran War-Driven Factory Unrest: Reuters

auther Autocar Professional Bureau calendar11 Apr 2026

Reuters reports that Haryana's wage hike, prompted by worker protests over Iran war-driven cost increases, will lift mon...

Delhi Proposes EV-Only New 3Ws by 2027, 2Ws by 2028

auther Mukul Yudhveer Singh calendar11 Apr 2026

Big EV push in Delhi as EV-only new registrations for 3Ws from 2027 and 2Ws from 2028 signal a shift from incentives to ...