Suzuki Motorcycle India Opens First Dealership in Sirsa

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) inaugurated its first dealership in Sirsa, Haryana, on 29 May 2026. The outlet, operated by Pluton Autohaus under the name Pluton Suzuki, is located at Bansal Palace in the city. The opening marks the company's first retail presence in Sirsa and is part of a broader effort to extend its footprint into smaller urban centres across India.

The inauguration was attended by Kenichi Umeda, Managing Director of SMIPL, along with company officials and representatives from the dealer partner, Pluton Autohaus. The new addition brings SMIPL's total retail network across India to 1,246 outlets, including 25 now operational in Haryana.

The facility follows a 3S format — covering Sales, Service, and Spare Parts — under a single roof. The service workshop is equipped with maintenance tools and staffed by trained technicians, aimed at providing after-sales support alongside the retail experience. Customers can also access a range of genuine accessories, apparel, and branded merchandise at the outlet.

The showroom carries SMIPL's full domestic two-wheeler lineup. On the scooter side, this includes the Access, Avenis, and the recently launched Burgman Street, along with the e-ACCESS, the company's first electric scooter. The motorcycle range on display includes the Gixxer, Gixxer SF, Gixxer 250, Gixxer SF 250, and the adventure-oriented V-Strom SX. Test rides are available across models, including the latest Access variants with ABS.

Speaking at the inauguration, Umeda said the dealership would bring the company closer to customers in the region, giving them access to its product range and after-sales services. He also noted that the outlet would serve as a platform for customer engagement programmes such as Suzuki MotoFest, the Access Mileage Contest, V-Strom Experience rides, and Gixxer Pitstop events. He credited dealer partner Ritvik Bansal for the collaboration in establishing the outlet.

SMIPL is a wholly owned subsidiary of Suzuki Motor Corporation, Japan. The company began India operations in February 2006 from a manufacturing plant in Kherki Daula, Gurugram, Haryana. It manufactures scooters in the 125cc segment, electric scooters, premium motorcycles in the 150cc-and-above category, and large-displacement bikes suited to the Indian market. The Gurugram plant serves as the primary production hub for its domestic lineup.

The Sirsa dealership reflects a pattern of gradual network expansion by the company into Tier 2 and Tier 3 cities, where two-wheeler demand has remained steady. With Haryana now accounting for 25 of its dealer touchpoints, SMIPL appears to be consolidating its presence in its home state before pursuing wider national expansion.