Kia Sonet crosses 1 lakh sales in 2024
Achieving this milestone in under a year, the New Kia Sonet stands out with diverse variants, advanced features, and competitive maintenance costs, appealing to modern compact SUV buyers across India.
Kia India announced that its New Sonet compact SUV has surpassed 1 lakh sales in 2024, achieving this milestone within 11 months of its launch in January. Priced from ₹7.99 lakh (ex-showroom), the New Sonet has consistently attracted customers, registering an average of nearly 10,000 units sold each month.
The petrol variants have accounted for 76% of the total sales, while the diesel variants made up the remaining 24%. Automatic and intelligent manual transmissions together contributed to 34% of sales, reflecting the growing demand for such options. Additionally, 79% of the vehicles sold were equipped with a sunroof, highlighting its popularity among buyers.
Commenting on the achievement, Hardeep Singh Brar, Senior Vice President and Head of Sales and Marketing at Kia India, stated, "The New Sonet’s success is rooted in our efforts to understand customer needs and offer features that enhance their driving experience. This sales milestone reinforces the trust of our customers and encourages us to continue delivering vehicles that meet their expectations."
The New Sonet lineup includes 22 variants with six powertrain options, catering to diverse customer preferences. It features 15 standard safety elements, 10 Level 1 ADAS features, and over 70 connected car functionalities. The vehicle is also designed to offer lower maintenance costs, which are 16% and 14% lower than the segment average for petrol and diesel variants, respectively.
Available in five interior color options, eight monotone, two dual-tone, and one matte-finish exterior color, the New Kia Sonet continues to expand its appeal across a wide customer base.
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27 Dec 2024
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Autocar Professional Bureau
