Hero MotoCorp to sell 100 units of special collectors' item motorbike 'The Centennial'
Designed and developed by global experts at the Hero Centre for Innovation and Technology (CIT) in India and the Hero Tech Centre Germany (TCG), 'The Centennial' is intended as a showcase of Hero MotoCorp's commitment to innovation and excellence. Only 100 units will be meticulously handcrafted, making it a true collector's item.
In a tribute to its founder, Hero MotoCorp, the world's largest motorcycle and scooter manufacturer, has announced the release of 'The Centennial' - a limited edition collector's motorcycle commemorating the 101st birth anniversary of Dr. Brijmohan Lall Munjal.
The announcement comes at a significant time for the Indian automotive giant, as it celebrates the completion of one year since Dr. Munjal's centennial anniversary. Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp and son of the late founder, unveiled the masterpiece on July 1, 2024, emphasizing the profound impact his father had on the Indian automotive industry and beyond.
"The Centennial is not merely a landmark motorcycle; it is a memoir, written in steel and carbon fibre," Dr. Pawan Munjal stated, highlighting the bike's symbolic importance.
Designed and developed by global experts at the Hero Centre for Innovation and Technology (CIT) in India and the Hero Tech Centre Germany (TCG), 'The Centennial' is intended as a showcase of Hero MotoCorp's commitment to innovation and excellence. Only 100 units will be meticulously handcrafted, making it a true collector's item.
The motorcycle boasts impressive features, including a lightweight aluminium swingarm, carbon fibre body panels, and specially developed machined and anodised components. It's equipped with high-performance suspension systems and a custom-tuned exhaust by Akrapovic. With a kerb weight of just 158 kg, the bike promises exceptional handling and performance.
In line with Dr. Brijmohan Lall Munjal's philosophy of giving back to the community, Hero MotoCorp will auction these bikes to employees, associates, and business partners. The proceeds will be used for societal benefit, reflecting the founder's enduring values.
The company is also launching a "My Hero, My Story" campaign, inviting customers to share their experiences with the brand. Selected entries will have the chance to win one of the coveted Centennial motorcycles.
Additionally, Hero MotoCorp is celebrating with a 100-day customer and employee engagement initiative across its global network. As part of this, a limited number of customers purchasing any Hero motorcycle or scooter during this period will have the opportunity to receive 100% cashback on their purchase.
Deliveries of this exclusive motorcycle are set to begin in September 2024, marking a new chapter in the company's storied history.
RELATED ARTICLES
No Plan to Export Cars to Europe from India, FTA to Boost Tech & Component Flow: Renault's François Provost
CEO François Provost says €2 billion export target excludes vehicle shipments to Europe; India to anchor global supply c...
Greater India Autonomy, New Platforms at the Core of Renault's Revival Plan
French carmaker pivots to India-for-India model with full local control, two new architectures, wider powertrain mix and...
"India is Charting its Own Auto Path, We're Happy to Support”: Bosch Chairman
At its annual media briefing on Thursday, Bosch said India is a large and one of the few globally growing markets, with ...




By Autocar Professional Bureau
01 Jul 2024
6545 Views
Ketan Thakkar

Shahkar Abidi