Force Motors Cuts Vehicle Prices Following GST Rate Reduction

Force Motors Limited announced Wednesday that it will reduce prices across its complete vehicle lineup following the government's decision to cut GST rates from 28% to 18% on automobiles. The price cuts, ranging from Rs. 92,900 to Rs. 6.81 lakh depending on the model, will take effect on September 22, 2025.

The Pune-based company, which describes itself as India's largest van manufacturer, said it will pass the complete benefit of the revised GST structure to customers.

The reductions apply to all vehicle categories including the Traveller (Rs. 1.18 lakh to Rs. 4.52 lakh reduction), Urbania (Rs. 2.47 lakh to Rs. 6.81 lakh), Trax (Rs. 2.54 lakh to Rs. 3.21 lakh), Monobus (Rs. 2.25 lakh to Rs. 2.66 lakh), and Gurkha (Rs. 92,900 to Rs. 1.25 lakh).

Prasan Firodia, Managing Director of Force Motors, characterized the GST rate rationalization as a significant reform for the automotive sector. He noted that the reduction would make mass mobility solutions more accessible and reduce financial burden on healthcare providers purchasing ambulances.

The company also highlighted that lower rates on automotive components would strengthen supply chains and support the government's Make-in-India initiative.

The GST restructuring eliminates the previous Compensation Cess component, which had contributed to higher tax incidence on vehicles. This change represents part of the government's broader tax rationalization efforts aimed at stimulating economic activity in key sectors.

Force Motors, established as a key player in India's commercial vehicle segment, manufactures a range of utility vehicles, buses, and SUVs. The company's vehicle lineup serves various market segments from public transportation to specialized utility applications.

The timing of the price reduction coincides with India's festive season, traditionally a period of increased vehicle purchases. The company has advised potential customers to confirm bookings early to ensure timely delivery during this high-demand period.