Bijliride Introduces Franchise Model to Expand Electric Two-Wheeler Network

Electric two-wheeler rental platform Bijliride has unveiled a franchise-owned, franchise-operated (FOFO) model as part of its expansion strategy across India. The company plans to establish franchise operations in Bengaluru, Mumbai, Chennai, and Delhi NCR, with goals to onboard more than 20 partners and deploy 5,000 vehicles by the end of FY2026.

The SaaS-powered platform's new franchise model is designed to enable local entrepreneurs, small and medium enterprises, and mobility operators to enter the electric vehicle sector. Franchise partners will receive access to Bijliride's fleet management technology, along with marketing, branding, and operational support. The company has established partnerships with original equipment manufacturers and financial institutions to facilitate vehicle procurement and funding for franchisees.

Under the business structure, Bijliride will maintain a 70:30 profit-sharing arrangement with its franchise partners. The initial investment required stands at ₹14-16 lakhs for a 50-vehicle fleet, with the company projecting breakeven within 13 months of operations. Bijliride will handle technology infrastructure, lead generation, and brand management, while franchise owners will be responsible for local operations, fleet maintenance, and customer service.

"With the franchise model, we're opening doors for local business owners to become active participants in the EV revolution supported by our brand credibility, digital ecosystem, and operational know-how," said Shivam Sisodiya, CEO and Co-Founder of Bijliride. He added that the initiative aims to support entrepreneurs in achieving financial independence while accelerating the transition to clean mobility in India.

Established in 2020, Bijliride currently operates a fleet of over 4,000 electric vehicles across major Indian cities. The platform serves both individual customers and corporate clients, offering services including 24/7 battery swapping and on-road support. The company has set a target of reaching one million users by 2030.