Bajaj Auto To Introduce New Pulsars, Chetak Variants Ahead of Festive Season 

Bajaj Auto Ltd is preparing a fresh product push in FY27, with new motorcycles in the 125cc-plus segment and additional electric scooter variants under the Chetak brand, as it looks to strengthen its position in premium motorcycles and electric mobility ahead of the festive season.

Rakesh Sharma, Executive Director, Bajaj Auto, said the company will sustain the pace of product interventions in FY27, with the Pulsar range remaining a key focus area. This comes after the Pune-based company refreshed the Pulsar series through eight interventions over the past few months.

“You will see the same rate continuing and we want to accelerate the introductions before the festive season,” Sharma said during a media call, adding that there would be “some good hectic activity” in the coming months.

The product push will be focused on the 125cc-plus motorcycle market, which remains a key priority for the Bajaj Auto. “We will have new products coming in 125 to 250cc segment, we would like to put them in as early as possible, particularly in the Quarter 2, so that we are in time to harness the surge which usually comes in the festive season,” he said.

Further the company is also planning to expand its electric scooter portfolio, but the new models will remain under the Chetak brand. “You are going to see new scooters, but they will all be under the Chetak umbrella,” Sharma said.

He added that the expansion would include changes in “form and features”, indicating that the company may look beyond just battery-size changes as it builds out the Chetak portfolio.

Demand May Moderate

The new product pipeline comes at a time when Bajaj Auto expects the near-term motorcycle industry growth rate to moderate from the strong pace seen in the fourth quarter.

Sharma said April marked an inflection point for the industry after a strong March quarter, as the West Asia crisis began to weigh on supply chains, logistics, consumer sentiment and retail prices.

The motorcycle industry, which was growing at over 20% in Q4, slowed to around 9% in April, according to Sharma. Bajaj Auto expects near-term motorcycle industry growth to settle in the 7-9% range.

However, the slowdown is not uniform across the market. The entry-level segment is likely to face greater pressure, while the premium end continues to hold up better. “As usually happens when the demand environment gets tough, the bottom half suffers a little bit more and the top half sustains itself,” he said.

This works in Bajaj Auto’s favour as the company’s core focus remains the premium and performance motorcycle space, where it sells products under the Pulsar, Dominar, KTM, Husqvarna and Triumph brands. Sharma said the 150cc-plus motorcycle segment is expected to grow at nearly twice the pace of the overall industry.

Electric vehicles are also showing stronger momentum. “Actually, in April, compared to Q4, EV has grown faster. While the ICE segments have slowed down, EV growth has taken off,” Sharma said.