Two wheeler companies see record sales in festive days, register slow growth in October

by Autocar Pro News Desk , 03 Nov 2014


The two-wheeler market in India saw some exicitng grwoth during the festival days, but for the October month as a whole it was a different story.

Hero MotoCorp, country’s largest two wheeler manufacturer, has announced that it has sold one million two wheelers between September 25 (first day of the Navratras) and October 31. While registering such record sales in 37 days is a remarkable achievement for the company, the sales during October 2014 accumulated to only 5,75,056 units, down by 8 percent over last year. The company had sold 6,25,420 units during October 2013.

The company has claimed that all of its new launches – the new ZMR, Splendor iSmart, Splendor Pro Classic and Passion Pro TR – have been driving volumes across segments. Furthermore, it is learnt that the company is expanding its scooter production capacity to about 100,000 units per month by January 2015, and has lined up two new scooter models in the coming months.

Reporting near flat growth for October 2014, Honda Motorcycle & Scooter India (HMSI) has domestic sales of 3,61,765 units during the month, up by 0.45 percent (October 2013: 3,60,144 units). HMSI had earlier pipped Hero MotoCorp on Dhanteras sales when it had announced its single day sales of 1,65,000 units as against Hero’s initially communicated (to BSE) single day sales forecast of 1,50,000 units. On the other hand, Honda’s Dhanteras day sales saw a whopping growth of 110 percent this year. Its retails sales during the month crossed the 500,000 mark for teh first time to touch 5.4 lakh units. The company has also recently laid down the foundation stone for its fourth plant in Gujarat, and has opened its 800th dealership in October 2014.

Bajaj Auto, has announced that its two wheeler sales for the month stood at 3,36,923 units, which was down by 3.27 percent over October 2013’s sales of 3,48,323 units. Both the mentioned numbers include domestic and export sales as well.

TVS Motor Company has recorded total sales of 2,31,990 units during the month, up by 22.11 percent (October 2013: 189,979 units). The domestic two wheeler sales grew by 18 percent, increasing from 173,229 units in October 2013 to 204,294 units in October 2014.

Yamaha Motor India has recorded sales of 54,362 units in October 2014, up by 5 percent over 51,808 units during October 2013. Mahindra Two Wheelers (MTWL) has reported sales of 22,404 units during the month. Commenting on the performance, Viren Popli, Chief of Operations, MTWL said, “The response to our new scooter Gusto has been very good and we are ramping up our production capacity to meet the demand. The Centuro range has also seen significant uptake in demand and we expect to increase our market share over the next few months.”

Registering a healthy 47 percent growth, Royal Enfield has sold 25,510 units during the month as against sales of 17,306 units during October last year. RE’s exports, on the other hand, registered a growth of 50 percent as the company exported 529 bikes (October 2014) as against 353 units during last October. Representing this fiscal’s remarkable growth, RE’s year-to-date sales (April-October 2014) stood at 2,40,993 units, which is up by 76 percent on 1,37,045 units sold during the same period last fiscal.


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