TVS Srichakra, the Chennai-based two- and three-wheeler tyre company, today announced the launch of the ‘TVS Eurogrip’ brand which aims to meet the needs of the millennial customer. TVS Eurogrip, according to the company, is born out of extensive consumer research and significant investments in global R&D, design and technology platforms.
P Vijayaraghavan, director, TVS Srichakra said, “India will remain a promising market for two-wheelers and we see tremendous growth opportunity. It is a moment of immense pride for all of us as we launch TVS Eurogrip catering to the needs and requirements of the new-age Indian rider. With this step, we boldly stride into the future.”
The company believes that the introduction of TVS Eurogrip will fuel its growth aspirations and carve a specialist positioning that will help strengthen its partnerships with vehicle manufacturers and create new benchmarks in the replacement market.
Commenting on the new brand launch, P Srinivasavaradhan, president, TVS Srichakra, said, “For over 3 decades now, we have established ourselves as a leading global brand in the two-wheeler tyre category. We have always understood customers’ needs, their aspirations and dreams, and have provided them with products that enrich their riding experience. TVS Eurogrip has all the elements the new-age rider is looking for – design, superior quality, high performance and is backed by the rich heritage and trust of TVS.”
Focus on R&D and technology
TVS Srichakra says it has, over the years, been expanding its footprint and adopting cutting-edge technology driven by state-of-the-art R&D with experts in India and overseas. Under the TVS Eurogrip umbrella, the company has launched a portfolio of 19 premium tyres that include industry leading zero-degree steel-belted radial tyres. These extreme performance tyres are claimed to “provide unmatched stability at high speeds and are rated to run at speeds up to 270kph.”
Commenting on the launch P Madhavan, EVP – Sales & Marketing, TVS Srichakra, said, “The two-wheeler tyre space is seeing a rise in adventure seekers and recreational riders, for whom the joy of riding has become a way of life. The rider today wants to live every moment to the fullest and go beyond the normal. TVS Eurogrip’s brand idea of ‘Outlive, Outperform & Outdo’ is based on this insight. As specialists in the bike tyre domain, we are geared up to lead our customers into the future of riding, with our range of technologically advanced and high-performance TVS Eurogrip tyres”.
The TVS Eurogrip tyres have been developed in at TVS Srichakra's R&D centres in Madurai and Milan, Italy.