Toyota to accelerate awareness about EVs and hybrids in India

by Autocar Pro News Desk , 06 Sep 2021


Japanese carmaker Toyota and its India arm – Toyota Kirloskar Motor (TKM) – are keen to disseminate information about hybrid vehicles in India. In line with the government of India’s mission to foster adoption of electrified vehicles and following the Toyota Environmental Challenge 2050, TKM has launched the xEV SHIKSHA web app.

SHIKSHA, which stands for Smart Hub of Information and Knowledge about Self-Charging Hybrid for All, is an initiative to educate and create awareness among customers and the public about electrified vehicle (xEV) technologies, their benefits to them and the environment.

Through SHIKSHA, TKM aims to spread knowledge on various EV technologies like self-charging hybrid EVs (HEVs), plug-in hybrid EV (PHEVs), battery EV (BEVs) and fuel cell EVs (FCEVs). The web app can be accessed via mobile phones or computers via the ‘What’s New’ section on the Toyota Bharat website – https://p-toyota.web.app/#/lots/register/auth.

To accelerate the reach of this initiative, TKM has partnered Automotive Skills Development Council (ASDC) which will enable the web app to be available on the home page of the ASDC website – https://www.asdc.org.in/

Arindam Lahiri, CEO of ASDC said: “We are very happy to collaborate with TKM. This is a great move to spread awareness on varied electrified vehicle technologies (xEVs) among students and industry. This will support the government of India’s move towards electrification. Let us start our journey to make everyone aware about eco-friendly technologies and show our care towards environment for our future generation.”

Commenting on the latest TKM initiative, Tadao Kidokoro, Vice-President, Customer Service, TKM, said, “It is our responsibility and aim to contribute to the betterment of the society and help protect our environment. We are happy to launch the xEV SHIKSHA web app with the motto of ‘Learn together and leap together with Toyota Hybrid Electric Vehicle Technology’. I am sure and hopeful that this initiative will help in spreading wider knowledge on Toyota’s efforts in terms of varied electrified vehicle technologies (xEVs) and its benefits amongst all stakeholders including customers, supplier partners, students, and car enthusiasts.”

Toyota, which retails the Toyota Camry and Vellfire hybrids in India, recently extended the battery warranty for these two hybrids models. TKM also markets the Glanza hatchback and the Urban Cruiser SUV which come with mild hybrid tech.