Tata Motors has been able to garner a 22 percent overall market share for the four months ended January 2022 with its SUV offerings, the company’s VP, sales, marketing and customer said. In the compact and high-end segments, the company said its market share was between 33 percent and 35 percent.
Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles was speaking to Autocar Professional on the occasion of the launch of the Kaziranga edition of SUVs. The special edition of SUVs will include the Punch, the Nexon, the Harrier and its flagship seven-seater, Safari. Tata has launched these editions in the top-selling varaints in a unique avatar and theme.
The Kaziranga editions will be priced as follows, ex-Delhi. While the Punch will cost Rs 8.58 lakh, the Nexon duo of petrol and diesel will retail at Rs 11.78 lakh and Rs 13.08 lakh respectively. The Harrier’s Kaziranga edition will cost Rs 20.40 lakh and the Safari’s Kaziranga version will cost Rs 20.99 lakh.
Amba said the company is trying to capitalise on the momentum that it is seeing in its SUV offerings where the Punch has been a success and which has Amba pits it has “ changed the volume game”.
Over the last year, the plethora of offerings such as the Safari and Punch, Gold and Black aesthetic editions as well as technological innovations such as Altroz i-Turbo, have helped us, Amba said. As Amba says, we used the last year or so to go out their and front end our capabilities.