Royal Enfield eyes growing demand in APAC, enters South Korea 

by Autocar Pro News Desk , 19 Apr 2019

Royal Enfield, the global leader in midsized motorcycles, has announced its entry into South Korea, with Vintage Motors (Kiheung International) as its official distributor-partner in the country. The Chennai-based manufacturer has set up its first flagship store in Seoul, commencing its full operation, including aftersales, spares and service.

This strategic move is in line with Royal Enfield’s focused thrust to expand the global midsized motorcycle segment (250-750cc). The company is retailing three of its models with single-cylinder engines: 500cc Bullet (5,500,000 won / Rs 335,830), 500cc Classic (5,950,000 won / Rs 363,307) and Classic 500 Chrome (6,200,000 won / Rs 378,572). There's also the 410cc Himalayan adventure motorcycle (4,950,000 won / Rs 302,247)

Commenting on the launch of Royal Enfield at the exclusive store in Korea, Vimal Sumbly,  APAC Business Head, said, “Our focus is to sustain and expand our reach in international markets especially in the Asia Pacific region. Royal Enfield has seen consistent growth in the APAC region with a 20 percent year-on-year growth. Korea is an important chapter in the growth story and we are thrilled to commence business here.”

Pablo Lee Jr., CEO of Kiheung Motors, said, “We are honoured to partner with Royal Enfield and bring their passion for motorcycling to customers across Korea. Royal Enfield motorcycles will offer Korean riders an opportunity to upgrade to a robust long-distance, leisure riding culture with its modern-classics machines, that are brilliant for long rides on the highway at the same time perfect to commute in heavy traffic in the city."

Royal Enfield sells through a network of 850+ stores in India and 540+ dealerships internationally in 50+ countries, and 38 exclusive stores in nodal cities like London, Paris, Madrid, Sao Paulo, Milwaukee, Bogota, Buenos Aries, Dubai, Jakarta, Bangkok, HCMC and now Seoul, to name a few. Royal Enfield recently also introduced its much awaited Twin cylinder based - Continental GT 650cc and Interceptor 650cc, which marks the revival of twin-cylinder production after 5 decades and also herald the start of the brand's global expansion.

Also read: Vinod Dasari is Royal Enfield's new CEO