Renault India says it has achieved its target of having 320 dealership facilities across India in 2017. The company states that it had a modest presence of 14 dealerships in May 2011, and progressively expanded its pan-India dealership network to 270 facilities by the end of 2016.
In order to achieve its commitment, it further added 50 dealerships in 2017, and all its dealerships in the country have been designed according to the ‘Renault Store’ concept. It says the concept focuses on a new generation of dealerships, which has been conceptualised to best address the evolving needs of customers by highlighting the value of the brand, products, services and accessories in a modern and more effective manner.
Renault India says it has undertaken many first-of-its-kind after-sales initiatives to offer a seamless brand ownership experience to its customers. It has introduced a slew of initiatives including Renault Secure, Renault Assist, Workshop on Wheels (WoW), customer apps and regular customer service camps.
Over the last few years, the company says it has focused on establishing a strong base in India, through its strong product offensive strategy, which is led by the Kwid hatchback and the recently launched Captur SUV.