August 2 turned out to be an august day for Piaggio Vehicles, the 100 percent subsidiary of the Italian Piaggio Group. The company rolled out its 2.5 millionth small commercial vehicle -- an Apé Xtra LDX -- from the assembly line at the Baramati plant in Maharashtra.
To mark the production milestone, Piaggio announced some customer-centric initiatives like the 'Super Warranty’ program and the personal accident insurance program, and also launched a new range of Apé CNG/ LPG vehicles.
Under the ‘Super Warranty’ program, customers buying Apé Diesel three-wheelers get a warranty for 42 months or 120,000 kilometres (whichever is earlier). Customers buying the Apé CNG/ LPG/ Petrol three-wheelers will be entitled to a warranty of 36 months or 100,000 kilometres (whichever is earlier). And, each Piaggio customer buying a three-wheeler will be entitled to a personal accident insurance cover of Rs 100,000.
Speaking on the occasion, Ravi Chopra, chairman of Piaggio Vehicles, said, “We created the market, grew the market and owned the market in the last mile connectivity segment .The rollout of the 2.5 millionth vehicle is a testimony of the trust shown by the customer in Piaggio‘s products reliability. It is pertinent to note that Piaggio‘s offerings are not just vehicles but are a strong source of creating self-employment which is extremely vital for the growth of the nation. I see many new opportunities for us in the coming future as the Indian market is set to gain a more predominant role in Piaggio ‘s global business.”
While announcing the customer-centric initiatives, Diego Graffi, MD and CEO of Piaggio Vehicles said, “It is our endeavour to continue providing best-in-class offerings to our customers like the super warranty which will lower the operating cost for our customers and increase their earnings. In addition the personal accident Insurance cover provides a much-needed support to the family of the driver/ customer in case of any unforeseen circumstances.”
Talking about the company’s new range of alternate fuel vehicles, Graffi said, “The emphasis on alternate fuel technology is growing every day in the country and hence we introduced an improved range of alternate fuel vehicles to cater to the market’s needs.”