Mahindra Two Wheelers to start exports of Gusto scooter within 10 days

by Shobha Mathur 01 Oct 2014

Mahindra Two Wheelers will begin shipping its first global scooter – the 110cc Gusto – launched in Delhi today within 10 days. It has an introductory price of Rs 43,000 for the Dx variant and Rs 47,000 for the Vx version (all ex-showroom Delhi). The targeted export markets are Nepal, Sri Lanka, Latin America and Africa. The first lot of Gusto scooter exports will kick off with shipments of a few hundred units with total exports constituting 10-12 percent of total sales.

“Both Nepal and Sri Lanka have large scooter markets with working women and high urbanisation,” Viren Popli, chief of Operations, Mahindra Two-Wheelers, told Autocar Professional on the sidelines of the launch. But he clarified that Mahindra is not looking at South East Asia and will require more time to tap this region. At present, the company exports its Centuro commuter motorcycle in numbers of 1,000-2,000 units every month.

The Gusto scooter is produced at Mahindra’s Pithampur plant near Indore where two shift operations are in progress producing 1,000 units of the scooter daily. But the plant has a production capacity of 1 million units per annum.

Though designed by an Italian company, the Gusto comes with 100 percent localisation and Popli said that 100 suppliers have provided the parts for it.

The Gusto, which was launched in Mumbai yesterday, has received about 200-300 bookings. The scooter is being launched in the northern and western markets initially with the south India launch slated for January 2015 to coincide with the festive season there.

The Gusto competes with the Honda Activa, Hero Maestro and TVS Jupiter in the 110cc segment. Besides Mahindra Two Wheelers dealerships, the Gusto will also be available at M&M’s four-wheeler outlets to increase its visibility and to be in close vicinity to customers starting with two outlets in North India.

Photograph: Viren Popli, chief of Operations, Mahindra Two-Wheelers, with the all-new Gusto.

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