Mahindra Two Wheelers has entered into a tie-up with Paytm, considered one of India’s largest mobile commerce platforms to sell the Centuro bike and its Rodeo Uzo range of scooters. While the Uzo is a scooter that has many advanced features, the Centuro sports a host of patented innovations that include the anti like the Anti-Theft Alarm with Engine Immobilizer and the Find- Me- Lamps, the company said.
Dharmendra Mishra, VP, sales and customer care, Mahindra Two Wheelers said, "We are delighted to partner with Paytm for on-line retail of the Mahindra Rodeo UZO scooters and the Mahindra Centuro motorcycles. Mahindra’s association with Paytm is yet another innovative expression of our commitment to reach potential customers. This association will enable us and our dealers to provide easier and more convenient ways to purchase two wheelers in India. The partnership strengthens and widens the customer base to the entire internet audience including smartphone users.”
Amit Bagaria, GM, Paytm said, “With Mahindra Two Wheelers as part of our portfolio, we will provide a significant boost to our automotive category. We strive to delight and surprise our customers with something new from time to time and are committed to retain our market leadership position.”
This is the second product from the Mahindra stable on be available to potential customers on an e-platform. Last year, M&M partnered with online marketplace Snapdeal to enable interested buyers to make a booking online.