Escorts tractors into Cambodia

September 11, 2013: Tractor manufacturer Escorts Ltd has decided to strengthen its position in South East Asia with its entry into Cambodia with its premium Farmtrac tractor range in collaboration with Tata International.

For the launch, Escorts has collaborated with Tata International that will operate as the distributor (Tata South East Asia (Cambodia) Ltd.) of the brand. The Farmtrac tractor series is aimed to take the agriculture in Cambodia to the next level. With a range spanning from 25hp to 110hp along with four- wheel drive, the models are best suited for paddy, sugarcane, palm and rubber plantations in the country.

Farmtrac tractors come with standard 12x12 synchromesh transmission for suitable speeds and easier loader work. Speaking at the launch, S Sridhar, Chief Executive Officer, Escorts Agri Machinery, said: “I am convinced that Cambodia in particular and South East Asia in general are poised for a gigantic leap forward in agriculture. With increase in international demand for agricultural products, the need to produce more from the existing land bank has only accentuated. This has led to increased farm mechanisation and adoption of new technologies. We have successfully explored this market and are overwhelmed with the tremendous response that we have received. The products that we are launching today are a reflection of how Escorts would continue to bring in apt technology to Cambodian agriculture to deliver prosperity to farmers across.”

The Escorts Group operates in the sectors of agri machinery, material handling and construction equipment, railway equipment and auto components.

With the launch of these powerful Farmtrac offerings, Escorts plans to establish itself as the leader in the Cambodian market. “The Farmtrac range of tractors from Escorts is fuel efficient, has long serviceability and low maintenance cost. Just like other countries in Southeast Asia, we are confident of getting a positive response from Cambodia market as well,” said Rajesh Kumar, chief, International Business, Escorts Agri Machinery.

SHOBHA MATHUR