Ducati enters pre-owned motorcycle market segment in India 

Italian motorcycle brand Ducati has entered the pre-owned motorcycle market in India through the ‘Ducati Approved’ program. This is a certified global program which hosts preowned motorcycles ranging from a Scrambler Icon to the Panigale V4.

The Ducati Approved certified pre-owned motorcycle program sees the bikemaker entrust the work to qualified Ducati Service technicians who select and inspect every bike, certifying its history. Only a bike less than five years old, with certified mileage lower than 50,000km and which has passed 35 rigorous technical checks can be certified as Ducati Approved.

The program includes specialised assistance by the official Ducati network in India including roadside assistance. The program extends 12-month warranty coverage with the possibility of warranty transfer to the new owner in case of sale. Under this program, costs of materials and labour charges will be covered by Ducati dealers without any advance payment and as per agreed terms & conditions.

Sergi Canovas, managing director of Ducati India, said “Our entry in the pre-owned segment in India will make Ducati more accessible to passionate bikers who aspire for the luxurious and premium experience offered by Ducati motorcycles. I believe that Ducati Approved program will help bike enthusiasts in upgrading themselves to their dream machine in a cost efficient and assured manner. With this program, our aim is to sell bikes with the same level of sophistication and authenticity as offered with a new Ducati.”