Audi India sells 5,530 cars and SUVs in first nine months of 2023, records 88% growth
New Q8 e-tron, Q8 Sportback e-tron, Q3 and Q3 Sportback, coupled with sustained demand for A4, A6, Q5 and top-of-the-line models, drive growth; January-September 2023 sales surpass CY2022’s 4,187 units; luxury carmaker bullish on strong festive season sales.
Audi India has announced retail sales of 5,530 units in the first nine months of calendar year 2023. As per the luxury carmaker, the launch of the new Q8 e-tron, Q8 Sportback e-tron, Q3 and Q3 Sportback coupled with continued demand for the A4, A6, Q5 and the top-of-the-line models (Q7, Q8, A8 L, S5 Sportback, RS5 Sportback, RS Q8, e-tron GT and RS e-tron GT), has led to positive growth.
Sales of Audi’s SUV range have increased by 187% and the Performance and Lifestyle cars including the e-tron range have witnessed a 42% growth in January-September 2023 period. Thirty-seven percent of the sales in January-September 2023 (2,056 units) came in Q3 (July-September 2023).
In Q1 (January-March 2023), Audi India had sold 1,950 units. While Q2 (April-June 2023) saw sales of 1,524 units, demand rose substantially in Q3 (July-September 2023) to 2056 units. The rapid pace of sales means that Audi India already surpassed its entire CY2022 sales by 1,343 units, with three months still to go for CY2023 to come to a close. The luxury carmaker had sold 4,187 units in CY2022 and achieved 27% YoY growth.
Commenting on the company’s strong performance, Balbir Singh Dhillon, Head of Audi India said: "Audi India retailed 5,530 units witnessing a strong 88% growth; our SUVs have witnessed a growth of 187%. With the upcoming festive season, we are expecting this growth to continue on the back of sustained demand for our best-sellers including the A4, A6, Q3, Q3 Sportback, Q5, Q7 and Q8. With our recent launches, Q8 e-tron and Q8 Sportback e-tron (offered with an impressive 114 kWh battery), we now have the widest EV portfolio in the segment. We are confident of good demand during the festive season for our electric range which also includes India’s first EV supercars – the Audi e-tron GT and Audi RS e-tron GT.”
He added, “Robust sales performance owing to strong demand, expansion in the luxury car segment, evolving demographics and favourable economic conditions are leading to growth. Today, one in every four customers is a repeat Audi customer – this tells us that our customers are happy. We are on a growth path - sustainable, profitable business is our strategy and we expect to close the year with high double-digit growth.”
Meanwhile, Audi Approved: plus (the pre-owned car business) witnessed a growth of 63% in the January to September 2023 period. Audi India is continuing the expansion of this business. Currently operating with 25 Audi Approved: plus, facilities across all major hubs in the country, it plans to set up two more pre-owned car facilities by the end of 2023.
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