Apollo Tyres appoints Marco Paracciani chief marketing officer for global operations

May 27, 2013: Apollo Tyres has appointed Marco Paracciani as its Chief Marketing Officer (CMO). Paracciani will spearhead the global marketing efforts of Apollo’s key product brands, in terms of product strategy, marketing communication and product mix management. He will be assisted by a team of product managers responsible for individual brands across all geographies. Paracciani will be based out of London and report to Neeraj Kanwar, chairman and managing director, Apollo Tyres.

Commenting on the appointment, Neeraj Kanwar, said: “In a rapidly growing organisation like ours, Marco will bring in the much-needed synergy across locations, and at the same time, add enormous value by building each of our product brands with their distinctive value proposition. Given his strong track record in new product development and market share growth across geographies, Marco would be a key asset for us going forward.”

Marco Paracciani’s last assignment was with Electrolux, where he served as the senior vice-president, Product and Brand Marketing, Asia Pacific, and senior vice-president, Global Product Line. Prior to this, he had spent a significant part of his career with Colgate-Palmolive in Europe, US, Latin America and Thailand.

Speaking about his appointment, Paracciani said, “I have seen Apollo Tyres taking giant strides in the past few years. With two overseas acquisitions in the past, the company now has a bouquet of product brands. We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market and customer-driven company.”

The team under the new CMO will be focusing on enhancing each product brand’s position across the globe, both with automobile manufacturers and in the replacement market.